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Glenn's space: E-Sourcing
How does your company rate?
This guest post by CareerAlley may seem to be geared solely to job-seekers, but it also has value to recruiters. When you're trying to evaluate a prospect/passive candidate, having some information on how their company is perceived internally can give you useful ammunition when selling your opportunity. It also can help recruiting researchers to prioritize which companies in a given niche to go after (e.g., unstable companies may be more ripe for talent-picking).
--Glenn Gutmacher, Editor
P.S. Please note that I am now blogging about sourcing and recruiting research primarily on JobMachine. I encourage you to subscribe to my feed there at
http://jobmachine.net/blog/111/feed
How does your company rate?
by CareerAlley
Thanks to PingMyCompany.com for reminding me to write about how to reseach how people feel about a particular company. As an example, Fortune magazine has an annual issue where they focus on the "100 Best Companies to Work for 2008" (see review below). In this post I will highlight several links that provide this type of information. Since PingMyCompany.com was kind enough to suggest the topic, let's start with their site!
Company Research:
- PingMyCompany.com - To quote their website tag, pingmycompany.com is "a tool to let everyone share their love/hate for the companies they have worked, want to work or never work for!!". This site (currently in beta) is as valuable as its users make it. It allows users to share their thoughts on any aspect of the company that they would like to comment on (salary, culture, products, career growth, interview process, etc.), there is no limit. This is a two way street, as it not only allows individuals to see what others think but also allows companies to see what people (probably their employees) think about them. The site becomes more valuable over time as the database increases with comments on specific companies and the database the number of companies increases. Best of all, the site allows individuals to post their thoughts or "pings" anonymously (so no concern about your company finding out what you posted). By the way, this site is free.
- Fortune Magazine - "100 Best Companies to Work for 2008" - While pingmycompany.com is a "live" site that is continually updated by users, Fortune's ""100 Best Companies to Work for" is a snapshot in time on a very narrow range of companies. Still, if you are searching for a job and want to know which companies are good to work for, this is a good place to start. In addition to the "Best Companies" overall, the site has more specific searches such as:
- Best employers in your state
- 25 top paying companies
- A variety of associated article
- Jobvent.com - This site is similar to pingmycompany in purpose but structured differently. Basically set-up as "I hate my job" versus "I love my job", you rate a company across set categories and the site will list the rating. The site seems to have quite a few companies listed. I'm assuming that the ratings are weighted based on the number of reviews. As the title indicates, this is more of a "venting" site than a site that provides value added information. Still, it is worth a look to get a view of what people think. You should note the number of reviews for any one company (some have only one or two while others have 30 or 40)
The sites reviewed in this post will be listed on the "Other Resources / Sites" page, followed by a post focusing on social networks for careers and job search.
Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities. - Fri, 23 Jan 2009 18:15:13 Z
 Top 10 Ways to Find Open Source Software Developers besides resume/CV search
Top 10 Ways to Find Open Source Software Developers besides resume/CV search
by Glenn Gutmacher
Q: Do you have any recommendations for skill sites to find LAMP, PHP and Python developers? I found a few but nothing great.
A: You will increase your possibilities greatly if you realize that you are basically talking about open source developers (what you mentioned are some of their primary tools/platforms - Linux, Apache, MySQL, PHP, Python). The ones who are skilled in this arena don't need to promote themselves much (open source is hot, though don't count Microsoft out yet ;-) so they don't have to post resumes, and if they do, may not include the obvious programmatic keywords in their online footprint to minimize communication overload ("Funny, you are the 35th recruiter to call me today!").
I'm not saying you shouldn't do standard resume/CV search strings, but there are other options if that doesn't turn up enough of what you need. Your question was a bit vague - LAMP/PHP/Python developers are plentiful - so by skill sites, I assume you mean places that will let you search by number of years of a particular programming skill? I don't know any free sites that offer that in the aggregate (an example of a big tech job board with this option is Dice, but requires a paid login). I imagine you have some other job requirements that would narrow the field (e.g, by industry vertical expertise, geography, etc.) which would help narrow your search string criteria.
In any case, here are my top 10 most fruitful categories of sources that will lead you to open source candidates (I'm open to suggestions of others that have worked for my blog readers - I'll dig up a prize for the best one), not necessarily in this order:
1) Niche industry news portals: like OnLamp where you can find out about open source development projects. You can find other such sites simply by adding the word "portal" to a keyword/phrase string (e.g., python portal) on any major search engine.
2) Speaker/panelist lists: Find them from open source developer conferences (e.g., this was last week). They may be over-qualified, but querying their names on search engines will lead you to like people.
3) Blogs: On that note, also check out their blogs, because their blogrolls will link to other qualified folks and their posts will talk about interesting projects/people (e.g., look at this post - and don't forget that the people who post reply comments are potential candidates!)
4) Certifications: search on some of the unique open source certification acronyms (can add it as keyword to resume/CV queries, too) like CMDEV for MySQL developers.
5) Training: On a related note, you could ping companies that offer such cert training to see if they'd promote your opportunities to their alumni (maybe this) or request their list to reach out yourself (you never know if you don't ask!).
6) Discussion lists/forums: This is a goldmine for your needs. Find the niche ones where these types of developers ask and answer technical questions, and you've got relevant talent. One of several ways to do this is to search on Google Groups. Use the "search for a group" search box halfway down the page, not the default "search groups" at the top. The latter will search for your keyword within all postings, whereas the former just searches the group name/description. (There are valuable uses for the default search, but not in the case.) For example, try this. Since you're looking for quality candidates, remember that large groups aren't necessarily better than small ones. Once you're perusing group posts, people's names, what they say, and usually companies and emails, are revealed so it's not hard to track them down. Tip: the ones who answer questions tend to be more knowledgeable, all else equal, than the ones who ask questions (on Google Groups, use the insubject:re command to limit results to those).
7) Company names/titles: You're going to start finding company names that these people work for - those are fabulous keywords to use on search engines, social networks, etc., in combination with the job titles associated with developers at those companies. If you're unsure what those job titles are, use a job aggregator like Indeed or SimplyHired and in the left-hand column of search results, it will show you the variations.
8) Competitions/Awards: Search for people or companies who have won things in this space. All else equal, award-winning software tends to be designed by better developers (high revenue software would be another nice way to search, but we're talking open source where the money trail is harder to come by). As an example string template geared to companies, you can use phrases like award winning, best of, etc., along with your open source keywords to find things like this (hat tip to this post by my former Microsoft sourcing colleague, Jim Stroud)
9) What-they-do keywords: I probably should have said this earlier, but think about what open source developers do (in addition to working on software/IT services for companies). For example, they create toolkits (that or SDK is a keyword), they use open source licensing (GPL is a keyword), they contribute modules or libraries, they work on open source platforms/operating systems with unique names (Debian, Eclipse, Ubuntu), etc. That should give you plenty of fodder for search strings and places to go.
10) Project Portals: Last but not least, you can go to the sites where open source software projects are hosted, which leads you to people, because the contributors (who are mostly volunteer) are typically listed publicly. The largest is http://sourceforge.net - start by using its default search with a few keywords, then click on the Members link next to any result. Instant contact list!
Glenn Gutmacher is a senior recruiting researcher for Microsoft and the founder of Recruiting-Online.com, creator of Advanced Online Recruiting Techniques, the world's first and continuously-updated, self-paced web-based sourcing course, over a decade ago. - Wed, 30 Jul 2008 18:07:37 Z
 How to quickly find related job titles for your search strings free
by Glenn Gutmacher
Disclaimer: I am not compensated by Broadlook, but my employer is a paying customer and I occasionally review pre-release versions of their products, which gives me a chance to inject feedback. I'm happy to report they've incorporated a few of my suggestions...
Many of you are already familiar with Broadlook Technologies, a company that makes software that helps recruiting researchers and salespeople. Most of their offerings incorporate some form of data spidering -- targeted collection and parsing of information related to your search criteria. While the software tends to be on the pricey side and a bit hard to learn to use, once you do master their tools, the sourcing ROI is impressive: you should be able to do your job more exhaustively and efficiently. However, lately they have been making more user-friendly products (e.g., Diver) and doing a better job with video tutorials and other how-to training on the more complex products (e.g., Eclipse).
Just as importantly for the budget-conscious (and more to the point of this blogpost), Broadlook is starting to release more free products. Joining Contact Capture (formerly a fee-based product) and also worth a look is a new freebie called Broadlook Title Research. This is a handy jumpstarter when you have been handed a job requisition with a title that's clearly internal jargon for that company/department/client/hiring manager -- your gut tells you there must be a slew of alternative ways that the same skillset is referenced by candidates at other companies. Or if you recruit in a fast-moving industry where job titles evolve regularly, it's worth checking periodically for new job titles that may relate.
So for those of us constantly on the lookout for alternative job titles to help flesh out our search strings, Title Research (free download/install) should help. It's basically a four step process:
- Enter the job title(s) that you know already, and hit search
- It returns dozens, many of which may be irrelevant. But you can type keywords or partial root words in the Filter field to limit the results.
- Click the right-pointing arrow to select desired results (you can also fix spellings)
- Export the results as an OR substring, AND substring, or simply as text. This allows you to build a boolean expression quickly.
The example (in Title Research's built-in Help menu, select Help, then click the plus sign preceding "How to Use Title Research") takes you nicely through how to find Sourcer-related job titles and is easily adaptable to whatever you're searching for. The only things it doesn't indicate are that you can:
- click any column heading to sort the results by that field (click again to toggle between ascending or descending order), which can be helpful when scanning through the results to sort the job titles alphabetically. However, you will want to click the Hits column to display the most commonly-found job titles first.
- type a minus sign immediately before any keyword/partial word to eliminate any job title results containing those characters, functioning just like the NOT boolean. For example, I might type -vp -vice to get rid of VP-level people. Note that this Filter is super-powerful, so be careful: it even looks WITHIN words for your characters, so if you type -gram it will eliminate Programmer from your results! That's why -vp is enough to get rid of EVP, SVP, etc.
Broadlook claims to search against many different sources to compile its results (they won't tell me which), and it runs in real-time, but is remarkably fast. Even searching against several common, synonymous job titles took just over a minute to generate full results. Download from http://files.broadlook.com/download/tresearch and install as usual (it may still say trial version only, but it's the full version). The required registration screen will prompt you to get a license key from their website, which is a quick and also free.
However, I would still recommend checking a job aggregator resource like Indeed or SimplyHired, which searches jobs across all the major job boards, quite a few niche ones and even many individual corporate career websites. When you are viewing results, note that the left-column displays job titles that the site thinks relate to what you searched for. I find these are generally very good matches, and thus worth adding to your search string. You can use these results as a point of comparison with Broadlook Title Research. You'll get more job titles from Title Research so it's vital to use the filter to eliminate the noise results.
Broadlook, cybersleuthing, internet recruiting, recruiting research, internet sourcing, sourcer tools - Tue, 29 Apr 2008 15:23:09 Z
 Internet Recruiters and ?Old School? Recruiters
HireAbility Connects the World's Recruiters and Parses the World's Resumes Author Website: http://www.hireability.com/joinEditor's note: There's a not-very-subtle underlying sell in this guest blogpost, but I think the intended main message is worthwhile: There are sourcing methods and tools that people aren't using, both on the phone and online sides -- and one's success depends on tapping into both, depending on the requisition and other circumstances. The first step in knowing which ones to utilize is to have a basic understanding of all the proven ones, at a minimum.In the late 90?s, the staffing industry witnessed a proliferation of job boards available on the internet. Since that time, this once nifty tool has turned into the crutch on which much of the staffing industry places their weight. Of course, there were (and still are) staffing professionals that shun the job boards in favor of what I?ll call "old school? recruiting. As time and innovation have progressed, there has become a divide between these two groups. A lot of the new folks in the industry don?t know what it?s like to really recruit; as in ?headhunting? (yes, this kind of recruiting works fine for corporate recruiters too!). This is what our industry was before the internet. These days, most recruiters are really sourcers, leaning entirely on sourcing job boards and databases for resumes. And the old school folks may not use job boards and may have no idea that Infogist, Zoominfo, Linkedin and a plethora of other tools out there even exist. In fact, I?ve heard many people tell me that using all this new fangled techno stuff is a waste of time that could have been spent cold calling someone. I?m not faulting either of these groups necessarily. Both methods of runnning a recruiting desk have shown to be successful. But in my personal quest to improve our industry, I feel obligated to expose as many people as possible on the ideas, training and tools we have available to elevate us as an industry. As we?ve all heard, a high tide raises all boats. So, I?m proposing a middle ground between the two extremes. The middle ground is this: If you live and breath job boards only, start looking into other methods of recruiting. It?s a small difference between what a $70k per year earner and a $200k earner do in a given year. My advise would be to sign up for an account with AccordingtoDanny and learn some of the small things you can do to really make a difference in your daily activities. Or pick up some of the products from billradin.com and read at your leisure on some of the same ?old school? ideas. Note: as the Director of Marketing for HireAbility, I can get you a discount on either of these as well as many other common training tools you may be considering. Trust me when I tell you that I?ve seen a few simple ?old school? ideas result in a recruiter earning triple the revenue. And yes, you?ll have to work a little harder for it, but you?ll retire 10 years sooner, too! If you are the ?old school? recruiter who thinks using the internet as a crutch creates weak recruiters, I can assure you that this isn?t always the case. With Zoominfo, for instance, you can locate high level contacts who are 100% passive and 100% cold calls. You specify the job title and industry (or more info if you have it) and they tell you the person in that job and their contact info. It?s the ultimate tool for tracking down hard to find contacts. Or perhaps Infogist is right for you. Imagine a single software tool (so you only have to go through the learning curve for one thing, not several) that can search almost every available database of candidates and bring them to your desk. The candidates are passive as well as active and can come from 1400+ different locations, so there?s a great chance you?ll be the only recruiter talking to them. And you can?t overlook the online networking tools on the market. Linkedin has over 10 million registered users. Look me up and you?ll see all the people I know and who they know, etc. It?s like a huge virtual cocktail party except you don?t have to print and bring business cards. Can you imagine 10 million business professionals at the same cocktail party carrying lists of every person they know? How could you not go to that party? I could go on and on, but trust me when I tell you that there are some really great tools just waiting to be had. Feel free to contact me for more information on any of these tools, or register an account with HireAbility to recieve free trials and member discounts on many of the ones I mentioned above. I call on all the ?old school? recruiters whom I admire so much to reach out and learn some of the new tricks. And if you?re in a position to do so, learn from some of the new folks out there. And for all of you who source job boards for candidates, do yourself a favor and check out some of the resources above for learning the art of direct recruiting. It?ll make you feel better about what you do, you?ll make more money and most importantly: you?ll have a lot more fun! Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities. - Thu, 21 Feb 2008 14:11:12 Z
 How to Find Manager Candidates Online Based on Number of Direct Reports: Very Creative & Effective Sourcing Method Using Google
How to Find Manager Candidates Online Based on Number of Direct Reports: Very Creative & Effective Sourcing Method Using Google
by Glenn Gutmacher
Q: I am trying to source for software development managers who have supervised at least 25 direct reports. Is there a way to efficiently target them in an Internet search?
A: The most elegant solution I can think of utilizes Google's numrange command, which lets you find any number in a range, in the format lowvalue..highvalue (note there are no spaces on either side of the two dots). I explained another powerful way to find candidates via their certifications using this command in a previous post, which occurred to me long after Shally first explained to me how to use it on zipcode search in early 2006 for finding resumes geographically (revisited by Tim O'Connor), but this application is different enough from both of those to merit a separate treatment.
If you think about what's in a resume or profile of somebody like this, it probably says something like:
"managed virtual team of 25 professionals", "managed cross functional team comprised of 25", "Managed geographically distributed team with 25", "managed and developed the development team of 25", "managed and trained global project team consisting of 25", etc.
Note the pattern (as all good sourcers do!). There are words between "managed" and "team", and again between "team" and the number, which you can manage in one move with the * (wildcard). This represents a placeholder for any other word or words, so assuming you were ok with people up to 100 direct reports, it would yield this string:
"managed * team * 25..100"
which simply and elegantly finds them all! However, if it's "managed team..." (no words in between), then you also need this:
"managed team * 25..100"
But don't try to get too efficient, because
"managed * 25..100"
generates a lot of irrelevant results having nothing to do with one's employees.
Of course, there are other variations like "managed 25 direct reports", "managed multinational 25 person staff", "managed a 25 person organization", etc., so you should account for those if the above doesn't generate enough results for your pipeline, a la "25..100 direct reports" and "managed 25..100 person". However, *don't* try putting them in an OR statement. If you search for something like:
("managed 25..100 person" OR "managed * 25..100 person") "software development"
it basically negates the numrange criterion. You might get a few good results at the beginning (first 5), but after that, it's only searching for "software development". This seems like a bug in Google to me, but it's not hard to tell when there's a problem, because the results count summary atop the first page changes from something like "results 1-100 of 439" to "results 1-100 of 63,700,000". The latter should always trigger your radar that there's something wrong with your search string.
Last but not least, don't expect much from (present tense of the verb)
"manage 25..100 person" "software development"
which generates only a few results. When you're searching within a phrase, realize it's doing an exact search -- don't expect it to find various forms of the root word. Since "managed" appears to be how most people reference it in their resumes/bios, you need to search on the past tense phrasing.
Glenn Gutmacher is a senior Recruiting Researcher at Microsoft Corporation and founder of Recruiting-Online.com, creator of the Advanced Online Recruiting Techniques self-paced sourcing course. - Sat, 16 Feb 2008 04:35:59 Z
 Marriage Announcement and Passive Sourcing
Below is a creative way to source online. I would also encourage people interested in this method to look at the announcements of who's been promoted in the People / Who's Who / Moves section of most major newspapers. Anyone who has just secured a new job means their previous company (which is also listed in the newspaper item) may have a hole that a recruiter needs to fill (or multiple holes!).
-- Glenn Gutmacher
Spreading the joy is always a fun. Even before the invention of the printing press by Gutenberg in 1447, weddings in the United Kingdom were commonly proclaimed by a town crier and then came the newspapers announcements.
Every Sunday, the New York Times' Sunday Style section lists at least 3-4 pages of people who were married or engaged or going to be. It has its own wedding/celebrations page. Cha- ching! National papers like this have an entire section for online wedding directory and in print on Sundays (or check out Wednesday's for the Washington Post).
How is this important to sourcing? Here's a small list of selected details I picked from last Sunday?s New York Times (I left out their names):
Account Director at Hawkins International Sales Director at Quickcomm VP Marketing FibroGen VP Media buying JP Morgan Sr. VP for Finance Project Manager with AIG Search Analyst at the American Institutes Sales Associate Goldman Sachs Director Private banking Citi Group MD and Counsel for AIG Marketing Manager for American Express Senior Analyst at Fortress Investment Group Consultant in the Health care for Navigant Consulting
Each list announcement has the bride's and groom's name, what they do, the company they work for, and where the live. What more you could ask for? All you have to find is their E-mail id or phone number which is so easy.
Cha- Ching, again!
If you're doing a Google Search, you'll get thousands of results for a Financial Analyst in New York or New Jersey. Marriage Announcements not bad at all! All you have do is to find people who are celebrating, and maybe you can add more joy with a new job.
So now the question is: how ethical is it to reach out to these passive candidates?
p.s: It?s a goldmine if you are looking for people working in law firms.
So won't you check you local newspapers for wedding announcement this week?
Stay tuned..........
- Tue, 05 Feb 2008 16:42:25 Z
 How to Perfect Shally's Google hack on Jigsaw to eliminate all noise results
by Glenn Gutmacher
Over the past year, Shally Steckerl has come up with several creative (and legal) hacks to leverage the content spidered by the major search engines on the public versions of recruiting-rich candidate portals, notably LinkedIn (the large professional social network) and Jigsaw (the large business card exchange network). What's nice is that these free hacks don't require you to belong to either portal in order to tap the information.
Shally's recent post lists the basic Jigsaw hack. But if you run it as is, you'll probably notice many irrelevant (noise) results with the string, which is, by the way:
site:jigsaw.com intitle:in.jigsaw's CompanyName
You should eliminate the directory-type pages on Jigsaw which are not the pseudo (i.e., semi-blinded; read Shally's post if you don't know what I mean) business cards. (This step is just as important if you adapt the above Google hack to find LinkedIn profile results. I highly recommend you check out Shally's LinkedIn cheatsheet for the clean version, which works fabulously.)
So this tweak fixes the Google string to hack Jigsaw in that respect:
site:jigsaw.com intitle:in.jigsaw's CompanyName -intitle:business.contacts.from -intitle:company.directory.from
Now let's use an actual example (Virtual Iron, a software company), which will illustrate a couple of further useful string tweaks:
site:jigsaw.com intitle:in.jigsaw's Virtual.Iron -intitle:business.contacts.from -intitle:company.directory.from
The above still generates a number of business card results that are not people at the company, but rather contain the body text "Contacts with similar titles as [profilee's name]" followed by the name of someone else who is at Virtual Iron (or whatever target company you wanted) but there's no link to him/her. Some of you may find that valuable, but those names are almost always for people whose own business card pages will be among the results you obtained.
So in order to get really pure results (i.e., just the Virtual Iron personnel's business cards), you should use this template (again, substitute your target company for Virtual Iron):
site:jigsaw.com intitle:in.jigsaw's "co-workers at virtual iron" -intitle:business.contacts.from -intitle:company.directory.from
Notice that I did *not* type dots between words in the revised clause (which I kept in the rest of the string to be consistent with Shally's original post). Why? Because you can actually lose valid results if you don't use quotation marks. I don't know why that is, since these are supposed to be equivalent ways to indicate a phrase in Google, but notice what happens if you do the following string instead:
site:jigsaw.com intitle:in.jigsaw's co-workers.at.virtual.iron -intitle:business.contacts.from -intitle:company.directory.from
You lose Steve Noyes (which is a Virtual Iron employee result in Jigsaw at the time Google last spidered that part of the site) from the results!
P.S. Many people have asked why LinkedIn and Jigsaw are giving free access to their people content via the search engines. It's also being done by Spoke and a number of other portals, by the way. They let the search engines spider a fairly robust public version of their people content on purpose because it generates a lot of click-through traffic back to their websites. That lets them generate new member registrations, additional advertising revenue through increased page views, etc. In their view, the pros outweigh the cons because it's still a relatively small percentage of their potential audience who knows how to hack this way!
cybersleuthing, internet recruiting, sourcing - Sun, 03 Feb 2008 03:41:18 Z
 Top 10 List: How to Create A Recruiting Research Function
Top 10 List: How to Create A Recruiting Research Function
by Glenn Gutmacher
Q: I have read your blog before and come across your name on recruiting industry-related communications. I would be very interested to hear about your experience in recruiting research and your thoughts on how to set up such a function in a corporate recruiting department. Is this a conversation you would be willing to have? Do you have the time available for it? I would very much appreciate the opportunity to speak with you. Thanks!
A: The short answer is (not in any particular order):
1. Make sure everyone?s properly trained (FYI, it?s an ongoing process, but some things can ? and should -- be taught by internal subject matter experts) and give them the tools/resources to succeed. (FYI, there are very comprehensive and far less expensive ways to learn advanced online recruiting techniques than AIRS.)
2. Make sure the systems are flexible but rock solid. For example, an ATS that can?t act like a CRM doesn?t help sourcers much. And sourcers shouldn?t have to spend hours trying to track what happened to their submitted leads in order to compile reports. Ideally, status can be gauged quickly in real-time, because you can?t improve what you can?t capture.
3. Since you?re starting a new team, make sure you hire to fill the gaps (e.g., they have industry/function knowledge that map to where you expect the priority hiring needs / sourcing pipeline challenges will be).
4. This also applies to skillsets: Some companies even separate Internet sourcers from phone sourcers. Play to the strengths of the sourcers.
5. It?s best if your sourcers are part of the initial recruiter meetings with hiring managers; if not, make sure they have the opportunity to get their questions answered by the end-customer.
6. Don?t be afraid to say no: some customers/internal partners? needs may not make sense for your team to take on, or at least need to be thought out a bit more.
7. On that note, have a service level agreement (SLA) that specifies what you do by when, and what you require from the customer, which both sides review and sign before each project. If they fail to deliver on their end at any point along the way, your work stops until rectified.
8. Make sure everyone with the same role has consistent, clear metrics (e.g., though sourcers can?t directly impact hires, many companies still measure # of hires; but if you want to offer extra incentives for filling higher comp and/or limited talent supply roles, make sure the formulas are clear).
9. If you have ongoing volume hiring needs that relate to fairly available skillsets, compartmentalize that to more junior people (a lot of that can be automated, and the rest handled with well-documented processes) or even consider a recruitment process outsourcing (RPO) vendor for the initial pipelining
10. You?re obviously doing this, but many others don?t: Don?t hesitate to ask around (internally and externally), among employers, recruiting vendors, posts to the recruiting industry boards, etc., for suggestions of who?s doing it well. You?ll start hearing the same names repeated; begin with them, even if it?s not the same industry or size as your company. Many sourcing best practices are not money-dependent and, even when they are, can be adapted to different budgets (e.g., scale it by trying phase 1 or a pilot, then you have ammo to justify expanding the program later).
I?d love to answer this in more depth, but I don?t have time and it might extend into territory that my employer would prefer I not discuss. But it?s really something an experienced recruiting consultant should work with you on. Talk to the experts whose teachings you respect. If you need to find some, read articles about sourcing on industry portals like ERE and see which authors?/consultants? viewpoints make sense to you (e.g., Shally?s article dealt with this question directly). Seek out the practitioners invited to speak at industry conferences who regularly deal with this kind of question (e.g., click the Speaker Bios link at SourceCon). You can also try benchmarking with peer organizations. You?d be surprised how many companies are willing to discuss at least some aspects of this ? also check out the relevant best practice studies conducted by RecruitingRoundtable, APQC, etc., if you can get access.
- Mon, 21 Jan 2008 15:55:39 Z
 A gentle way to introduce yourself to the sourcing industry's power tools suite
by Glenn Gutmacher
Those who know of my sourcing methods also know that Broadlook Technologies' product suite is among my often-used tools. The problem, however, is that most recruiters don't have the time to deal with the learning curve associated with using these powerful products properly. Broadlook's own team will readily admit most of their products can be complex to master.
Fortunately, they recently came out with Broadlook Diver, a "lite" version of their spidering tools that works on several major search engines. So you can run the same kinds of targeted searches you normally would, but Diver parses lots of active and passive prospect results quickly, which can be exported into Excel just like all their other tools. But (like most of Broadlook's other tools), Diver isn't cheap, so they need to prove it's useful.
So my fellow sourcing guru, Shally Steckerl, has taken on the task of explaining how to use Diver in a webinar on October 25. Though it's not free, I'd say this is a win-win worth a look. Diver's got a lot in common with ResumeGrabber from eGrabber, so it would be worth comparing.
Attendees get a:
And no, I don't earn anything from this. When I hear of something good in sourcing, I tell you. - Tue, 16 Oct 2007 14:22:39 Z
 Bookmark Management Tools and Social Bookmarking for productivity and/or search purposes
Q: I have a lot of websites stored in my browser that I'd like to be able to access them from other computers, share them with colleagues, and maybe even see what they're bookmarking. Are there any free tools that store all or some of your bookmarks / favorites online?
A: Yes, there are many. It's important to view this topic both from a productivity perspective as well as a search perspective.
1) As a productivity tool:
All the major search engines offer this, by the way:
But there are many independent ones (e.g., www.myvmarks.com). For a comprehensive list of these bookmark management tools, see http://www.allyourfavorites.com/Computers/Internet/On_the_Web/Web_Applications/Bookmark_Managers/directory.htm
In addition to using the default folder-based system built into traditional web browsers to get to your favorites/bookmarks, the advantage of some of these online tools is that you can find certain saved website links more quickly later by tagging them (assigning category keywords/phrases to each site that are logical groupings for you) initially when you add or import them.
2) As a search tool:
If you'd like to SHARE your bookmarks with others, and review their favorites? This category -- bookmarking tools with social networking capability -- is expanding rapidly, with hundreds of choices.
You may choose to use some of these not as bookmarking tools for yourself, but as search tools to see what sites others are bookmarking based on desired keyword tags, etc. This can help lead you to narrow niche portals, hot blogs from insiders or other experts, directories and other useful sites. Start with these:
To learn more about the concept, see http://www.allyourfavorites.com/Bookmark_%28computers%29/encyclopedia.htm (or http://www.allyourfavorites.com/Bookmark_manager/encyclopedia.htm - I think these two URLs are the same content).
 Experience.com provides information on internships and entry level jobs.
- Fri, 12 Oct 2007 15:27:15 Z
 How to convert a vertical list of source prospect data for mass-email
by Glenn Gutmacher
Q: I have a Microsoft Excel spreadsheet with thousands of names of potential candidates. I don't intend to blind e-mail them, but I do want to process them all over time. The entries are all in a single column, and look like this:
name1
company1
e-mail address1
ID number1
name2
company2
e-mail address2
ID number2
etc.
I can't find anyone who can tell me how to "rotate" this spreadsheet so that I'll end up with 4 columns that look like this:
name1 company1 e-mail address1 ID number1
name2 company2 e-mail address2 ID number2
A: I'm glad you don't plan to mass-email that many, which can get you in trouble with the US federal CAN-SPAM Act. But I do agree you need to change the vertical orientation to horizontal as you indicated in order to send even small batches of messages in any email processing program.
Fortunately, lists like this are easily fixable. The key to doing this simply is the INDIRECT function, which didn't exist with earlier versions of Excel. (If you have Microsoft Office 2007, then you're all set.)
Assuming your list is in column A, with the first name in cell A1, first company in cell A2, etc., put the following in the cells indicated (values beginning with an equals sign are formulas):
cell b1: =INDIRECT("A"&F1)
cell c1: =INDIRECT("A"&F1+1)
cell d1: =INDIRECT("A"&F1+2)
cell e1: =INDIRECT("A"&F1+3)
cell f1: 1
cell b2: =INDIRECT("A"&F2)
cell c2: =INDIRECT("A"&F2+1)
cell d2: =INDIRECT("A"&F2+2)
cell e2: =INDIRECT("A"&F2+3)
cell f2: =F1+4
The cells in B2 through F2 can be copied in one move all the way down (starting with corresponding columns in row 3 down thousands of rows as desired). This will instantly "rotate" (display) the data from column A as you desired.
If you don't want the (now) extraneous data in column A and F, don't delete them or everything in columns B-E will be messed up! Instead, click column headings B-E to highlight the content all the way down, and copy (Ctrl+C). Launch a new blank worksheet in the same file (or a completely new spreadsheet file) and press Paste --> Paste special (not the regular Ctrl+V paste). Select the radio button preceding Values and click OK.
You now have all the records in rows, with the formulas replaced by plain values, and won't be messed up if you sort, move them around, etc.!
Thanks for the question, which was different than the usual sourcing inquiries I receive! If you have an e-sourcing challenge, feel free to send it to me (blog [at} recruiting-online {dot] com for possible inclusion. - Fri, 14 Sep 2007 19:53:32 Z
 E-Sourcing 201: Make the Google Filter work for you, not against, plus Bookmarklets tips
by Glenn Gutmacher
Q: Why does this simple string get no results on Google? site:www.ecrm-online.com online
A: Two things are going on in this great example, which is instructive for search methods in general. Thanks, Shally, for showing me these two things a few years back:
1) When you do a site: command search, it's usually better to use the root domain (i.e., without the leading www.). So the string site:ecrm-online.com online should yield more results. Curiously, it does not in this case, so...
2) You have to remember to click the link at the bottom of the search results (or for searches that yield multiple pages of results, at the bottom of the last page of search results page) that says "In order to show you the most relevant results...you can repeat the search with the omitted results included."
When you click that, you'll see lots of results (49 for the site:www.ecrm... string and 71 for the site:ecrm... version)! Another way to see these "omitted results" is to add the parameter &filter=0 to the end of your search URL (the default is for the filter to be ON, or &filter=1, not usually displayed in Google strings). In fact, while you're at it, you might as well append the parameter &num=100 to the string, too. This shows 100 results per page, vs. the default 10, making it faster to scan your results. Here's the result.
Of course, people who have taken my online course or one of my sourcing seminars over the last few years already know you can create a bookmarklet to embed one or both of these parameters automatically!
Now before people start piling onto me, let me clarify:
A) You CAN set your Google results to show 100/page by clicking the small "preferences" link next to the search box. However, as with most cookie-based things, those preferences sometimes get unset or if someone sends you a search results URL, preferences won't carry over.
B) Many times you DON'T want filter=0 because Google uses the filter to eliminate duplicates. On searches other than the types described in this blogpost, you will find filter=0 generates many results of the same exact content posted to different websites. So it can save you time to keep the filter on (&filter=1).
Another place you see filter=0 make a big difference in search results is on the Google search hack for LinkedIn profiles. If you have Shally's LinkedIn Cheatsheet for Recruiters, you know what I'm talking about, but don't ask me to show that one here (it's copyrighted material).
Last but not least, remember to run your search on other major search engines that support the site: command (Live, Yahoo, etc.) because the results are often quite different, overlapping surprisingly little, as I've demonstrated (see Thumbshots reference in previous blog posts like this one).
And yes, there are bookmarklets to run your search string on any or all of the other engines automatically. Or if you have Microsoft Internet Explorer 7 as your web browser, then you have that capability built-in and expandable for free. - Thu, 23 Aug 2007 16:40:57 Z
 Jigsaw vs LinkedIn vs Spoke vs ZoomInfo, part 2
Let me quickly add thoughts about the last three, since they have been covered in depth on various industry lists, and all of them were discussed in another post on this very blog two years ago, but then move to more detail about Jigsaw. Spoke does not have the informational depth or quality of LinkedIn, because it's web-spidered data, whereas LinkedIn's are profiles created by actual people. ZoomInfo uses spidering, but its depth is stronger than Spoke thanks to their data-processing algorithms. Each of these sites have their value, but it depends in part on the types of passive prospects you seek. The more publicly-visible someone is (think executives and marketing roles), the more likely you will find a critical mass of info on the spidering-based services. Otherwise, LinkedIn or Jigsaw will probably work better. What may not be clear from the two posts about Jigsaw.com below is that you can also use its functionality for free. It's called the "PLAY" (rather than "PAY") option when you first register. The catches are: - you need to input your credit card as insurance against possible future charges, should you convert to PAY status (though I can verify I've never been charged on it for 2+ years) - you must add the professional contact info of 25 contacts each month to the system (who are not already in there) or you can add more (e.g., 75 would cover you for 3 months). - again, it must be professional contact info -- if you try to add the contact's AOL or Comcast home email, the entry will be rejected. You can then retrieve the contact info of as many contacts as you put in. And you don't actually give up the corresponding points from your account until you have run your search, clicked on the blinded version of the business card (it shows company, job title and location, but not name, phone or email) and then agreed to redeem points. As Jigsaw puts it, "Most members add contacts that are correct but have little business value to them. They then get contacts of extreme value for their business purposes. The contacts that they add to Jigsaw can then give great value to another user and their purpose." Here are two of many methods used by recruiters on Jigsaw. Your ethics will determine which ones you feel comfortable employing: 1. Whenever you receive a resume from a candidate that you don't have an immediate need for, ask if you can share their information with others who may have opportunities. If they say yes, many recruiters say you have the mandate to post them on Jigsaw. 2. If you're generally ok with #1, but don't feel comfortable inputting their primary work contact info, realize that many people now have web domains for their freelance, etc., pursuits (e.g., a personal website at www.joesmith.com) and you could list joseph@joesmith.com and whatever phone # is on the website as an acceptable Jigsaw record. Yes, occasionally you will come across some obsolete contact info when you redeem points for someone, but then you can report it to Jigsaw, and once your challenge is validated, you get your points back. All in all, it's a pretty good system!
P.S. Jigsaw had an incentive program where you could actually sell your extra points to others for cash, but that was terminated last month. The site reports a new incentive program will be introduced soon. - Thu, 16 Aug 2007 13:58:08 Z
 Hey recruiting sourcers, I'm ready to give you a million
by Glenn Gutmacher
No, this isn't another one of those sourcing challenge contests, but my happy announcement that I've exceeded 1 million contacts at 2nd degree in my LinkedIn network. Why am I not touting the 6 million in my total network, instead? Because 2nd degree means that when you connect with me directly, they instantly become part of your viewable/searchable 3rd degree network. And in this business, I find both sides do better with more sharing.
So if you haven't already (or if you are, feel free to tell a friend), use
www.linkedin.com/inviteMany (so you can invite some other highly-networked folks into your network at the same time -- see below) and type my email in the format firstname.lastname@microsoft.com (yes, that's Glenn.Gutmacher, but I'm trying to avoid the spambots). Now you should have more people showing up under the "Your Network" tab in your search results, and hopefully fewer "blinded" profiles under the "LinkedIn network" tab.
I was close to the 2nd degree million figure last week but easily jumped it over the weekend thanks to Paul DeBettignies (a/k/a MN Headhunter) who made me "Person of the Day" on Friday, a feature of his "Recruiters On LinkedIn" network on RecruitingBlogs.com. I also want to give props to a few people in particular who have generously shared their advice on LinkedIn to utilize it more effectively (some directly, some indirectly) which has also helped me to dramatically grow my network in the process, though I continue to pick up tips about LinkedIn every day from the voluminous (and growing) range of resources available:
- Shally Steckerl (my former boss at Microsoft, now training and consulting more than full-time as JobMachine Inc., who helps people in more ways than he'll ever know, and with whom I was happy to collaborate on creating a popular LinkedIn cheatsheet last year)
- Joe Bartling and Chris Mayaud (author of the first e-book and blog about LinkedIn, respectively, that I found truly useful),
- the Broadlook team (who will share a lot if you buy at least one of their products)
This is not to snub other gurus I've learned from in other aspects of sourcing, but in terms of LinkedIn, the above are my standouts. However, Otis Collier's free LinkedIn how-to video is worth a look, too!
- Mon, 13 Aug 2007 15:21:12 Z
 Passive Sourcing 201: How do I find Process Improvement business ops prospects?
by Glenn Gutmacher
Send your sourcing questions to me [questions at recruiting-online dot com] for possible inclusion in future blog posts. All personally-identifying information will be removed. Answers are free to selected questioners.
Q: I'm looking for business operations people who are experts in process improvement, preferably from consulting firms in the San Francisco Bay area. How can I find them?
A: Start by looking for synonyms around your key terms. Review your company's information on what's expected in the job, search online directories like Wikipedia, and review job descriptions by your target competitors. This will likely pull up synonyms to "process improvement" like "performance measurement", "planning process", etc. All of those can become part of a boolean OR clause in any search strings for resumes, bios, or directory/conference/association name lists you wish to run.
Speaking of associations, there may be some niche ones related to process improvement and/or business operations. Try variants of this string on your favorite major search engines (results overlap between engines is surprisingly low, so use more than one!):
"process improvement" association
The above finds associations, which will have conference presenters, member lists, local chapter boards of directors, etc., on their sites -- a great start for names!
Continuing in this vein, there may be some niche job boards for business operations/process improvement, and you can post your job there. Try this search on any major search engine to find them:
"process improvement" "job board"
The other nice thing about the above is it will also pull up individual companies' own job listing pages, so you add to your competitor target list, too! Speaking of competitors, realize that the major consulting firms have long histories, so if you're willing to hire corporate alumni of major consulting firms, realize that Accenture used to be "Arthur Andersen" and BearingPoint was KPMG, so that gives you a few more company name keywords for your searches. PriceWaterhouse also goes by the "PWC Global" moniker. Some people spell the newfangled company names as one word, while other use two. Therefore, try CapGemini as well as "Cap Gemini" and BearingPoint as well as "Bearing Point".
If you search for your keywords on a job posting aggregator like Indeed or SimplyHired, you will find the original job boards where the relevant openings were posted, and discover more niche boards that way. You'll also find individual competitor names, too.
Last but not least, since you said you prefer the Bay Area, you can add geographic elements to your search strings (e.g., "Bay Area" OR "San Francisco") to find the local associations and chapters of (inter)national ones, which also help narrow the total size of your results to a more scanable number.
There are more ways to pull up names, of course -- we haven't even touched the social networks, user groups or blog search -- but I suspect the above will give you enough of a call down list to generate the candidate pipeline flow you need.
 Search for Austin jobs at itzbig.
- Tue, 07 Aug 2007 15:09:28 Z
 Getting to Resume Search Nirvana: Use the Positive Find Elimination test
Getting to Resume Search Nirvana: Use the Positive Find Elimination test
by Glenn Gutmacher
In a blog post almost two years ago, Tim O'Connor (now a leading sourcer at CapGemini) lamented the irrelevant results mixed in when searching for resumes by area code, using this example:
(intitle:resume OR inurl:resume) java (maine OR me) 207
He opined whether using the following template (for Google) would improve things by getting rid of resumes with street addresses led by 207, etc.:
(intitle:resume OR inurl:resume) java c (maine OR me) *207*-*-*
The search algorithms change over time, of course, and so while that template may have helped then, it doesn't now. Thus his question is worth revisiting.
You want to eliminate not only apartment/suite numbers matching your area code, but things like house numbers, sites that blind resumes (e.g., just show "Area Code: 207"), etc.
The way to test if your work-around is a solution is to do a narrow test search for the positive case, i.e., try to find the thing you want to eliminate with other narrow criteria so you only get a few results. This way, you can quickly scan to see if your fix is successful. I call this the Positive Find Elimination test.
For example, I would try
(intitle:resume OR inurl:resume) java 207.*.street
then
(intitle:resume OR inurl:resume) java 207.*.st
and see if/how the results differ. This usually reveals a way you can tweak your search (e.g., additional boolean NOT criteria) to just get to the results you want.
Since 207.*.street yields different results than 207.*.st , you must account for both in searches (hardly anybody uses Av for Avenue, so Ave is the only alternative needed). Similarly, very few resumes include the Ste abbreviation for Suite, so 1 James Rd., Suite 207 is sufficient for that NOT-type search. Ditto for Cir as an unnecessary abbreviation for Circle.
Again, before I receive complaint emails, let me clarify: I know the word "Ste" appears on web pages. But if you're searching for individual RESUMES, the number of appearances of Ste (or even Suite, for that matter) is insignificant. The context of your search matters, so when you run the Positive Find Elimination test, make sure to run the same kind of search as your desired search.
Unfortunately, Google doesn't let you eliminate the number in a list (e.g., 207 208 ...) with -207.208, nor does it distinguish between #207 and 207 (see for yourself), so there's no point in trying to eliminate results with content formatted in those ways. Ditto for the unability to rid of 207 results where it's the local phone prefix (e.g., 339-207-5555).
Also, using Dr as an abbreviation for Drive is problematic, because it also tends to include people whose resumes have your desired area code number in it, but used in a different way, and within a few words is Dr., as in the Doctor abbreviation (yes, Dr is the same as Dr. in Google). You might actually eliminate good results using that, so just stick with Drive, to be safe (the number of extraneous results added is trivial).
Another common thing you may encounter is page number references, so we'll eliminate those as well. This yields the following template (substitute your desired state/province name, abbreviation and area code for those values below, as well as any skill terms):
(intitle:resume OR inurl:resume) java (maine OR me) 207 -area.code.207 -page.207 -pp.207 -207.*.st -207.*.street -207.*.rd -207.*.road -207.*.ave -207.*.avenue -207.*.drive -207.*.circle -site:free-for-recruiters.com
The last NOT term is to eliminate results from free-for-recruiters.com, which blinds resume results. But after using the above template to eliminate all the other false results, that will be relatively few to sift through!
If you encounter other extraneous terms in your results (e.g., highway/hwy, another blinded job board, etc.), you can similarly use the Positive Find Elimination test to figure out how to eliminate them.
Using Google Alerts, you can set multiple searches for each state/area code combination you want. You may need to create additional strings if you're adding more than a few skill and/or job title keywords, anyway, since this template is close to Google's 32 keyword/string limit.
Remember, this search string template is geared to Google, in keeping with Tim's original post. Obviously, it is not the only way to find resumes on Google, nor is Google the only place you should search for resumes, so adapt this template accordingly. As I've said before (here, here and here), the results overlap between the search engines is surprisingly and extremely low. In other words, the same search on different search engines pulls up entirely different candidates! You are shooting yourself in the foot to only search one engine.
Even if you search PageBites for resumes, which pulls resumes off the web using Google (PageBites created a Google API), it yields completely different results than the above Google template. For example, try my string template versus java struts (keywords) and Dallas, TX 75201 USA (default searches 50 mi. radius) on PageBites. Unfortunately, some of PageBites' resumes are not in the Dallas area (e.g., it pulls a French postal code, a past employer location, etc.) and it includes some blinded-type results (e.g., Rent-A-Coder.com) which you can't eliminate. You would think, since my template only used the intitle: OR inurl: resume search method, that PageBites would find all of my results, plus quite a few others...but not so!
P.S. I'll have more to say on things like this during my sessions at SourceCon and Kennedy this fall. Are you going? - Mon, 16 Jul 2007 14:31:38 Z
 Finally, who's behind SourceCon, part 1
by Glenn Gutmacher
Like many of you, I've been curious about who's really behind this upcoming Global Sourcing Conference at which I and a number of my esteemed peers have been invited to present. Finally, some cooperative sources have led me to some insights: none other than Shally Steckerl is a core "technical advisor" to the project. Among other duties to help insure high quality for the debut of this (hopefully) annual event, Shally probably vetted or even suggested you if you were/are to be chosen as a speaker.
Another intel source has indicated the key to discovering the remaining players is to remember the old adage: "follow the money." I have thoughts on that, too, but I'm going to refrain until I have more conclusive evidence. If you can offer more than random speculation, I encourage you to comment below. FYI, Jeremy Langhans offers to give you his take on the SourceCon question if you email him.
P.S. Speaking of following the money, check out this intriguing analysis which attempts to explain how the super-rich preserve the societal status quo by advocating reform over revolution (skip the first "DEFINING TERMS" section and go straight to "PHILANTHROPISTS AND THEIR AGENTS"). - Fri, 06 Jul 2007 19:11:33 Z
 Does this make your sourcing blood boil?
This kind of things sets back the progress of recruiting researcher career evolution to nearly the stone age. First of all, it appears only two words are related to Sourcer duties: "retrieve" and "qualify", and the remaining 99.5% of the job description sounds like a receptionist. So why does "Sourcer" get top billing in the job title? Their stated ideal is someone with pharma recruiting office experience, but their minimum qualifications are pure receptionist skills.
So are they willing to train the person who's perfect per the specs, except s/he has no idea what "sourcing" is? Unfortunately, nothing related to training is mentioned. Nor is "Internet" mentioned anywhere, so are the sourcing duties purely phone?
As Maureen implied, this job description severely reduces salary expectations and adversely impacts the kind of inbound candidates the company will receive. So they're probably going to have to source to find the person. Unfortunately, it appears they don't have any sourcers to devote to this search, and if they do, perceive them to be receptionists, anyway, so how good can they be?
The only good thing about this job posting, IMHO, is that they posted it on ERE's job board, so the audience is self-selected to be relevant. However, I can't imagine anybody who'd read it there would have any interest -- unless they have an unemployed relative who has shown a little interest around the family reunion dinner table about what the "recruiter" in the family does.
This pharma recruiting firm needs to re-examine what they're looking for, and where they're looking for it.
As a Sourcer/Receptionist, you will: Be responsible for providing support to the team as a whole Act as liaison between clients, candidates and recruiting personnel Support inquiries on numerous issues; i.e. contracts, resumes, etc. Retrieve, qualify and enter staffing requirements into our systems Implement and continue the communication flow within the office and with clients Prepare office documents: i.e. job descriptions, etc. Schedule interviews Data entry and filing Answer phones with utmost professionalism and direct callers to appropriate divisions Minimum qualifications: 0-3 years of FULL-TIME experience in an office setting Knowledge of Microsoft Outlook, Word, and Excel Knowledge of receptionist duties; i.e. maintaining a clean environment, answering phones, making copies, etc. Strong problem solving and decision making skills Strong attention to detail Strong communication skills - both oral and written With strong attention to detail Proven ability to multi-task Do whatever it takes attitude Preferred qualifications: Pharmaceutical industry experience Some college experience Any prior Recruiting experience Within this position you can earn incentives based on individual performance and client growth. This is a great opportunity to take your career to the next level. To be qualified you must have a strong job history, good references, and a desire to make a great company even better.
 Great San Francisco jobs await you at San Fran Jobs.
- Mon, 02 Jul 2007 15:03:22 Z
 LinkedIn rescue: Find the maintenance contract administrators
Q: I'm assisting a Massachusetts client and have posted the following job on Monster with minimal success. Anyone have other recommendations on where I could post with better success. Job pays in the mid 50 range: This position will drive the maximization of maintenance contract revenue by facilitating the uptake and renewal of maintenance contracts for both new and existing customers. The role will be responsible for the processing of contract renewals via phone and email.
A: Why are you focused on job posting and hoping the right people respond? This discussion list and other recruiter lists repeatedly discuss how job posting will get you only a limited number of active candidates, who are unlikely to be what you want.
A proactive resume search is a little better. I assume you or your client have already done this on the job boards to which you have database access, as well as the open web via at least 3 major search engines (since results are mostly non-duplicative across those). In this case, I agree there are relatively few resumes (unless you have access to the really large resume databases, but these are expensive, and from your question, it appears you only have job posting access to Monster).
So the good people doing this work are likely already employed at other companies. You or your client needs to reach out to them:
Search for job postings on an aggregator like Indeed.com with those keywords: maintenance contract renewal revenue. This reveals the most common job titles for people in those roles contain the terms: "Maintenance renewal", "Contract administrator", "Contracts administrator", "Account Executive" and "Account Manager", along with "Service Account", "Business Service", etc.
This gives you fodder for a LinkedIn search. Use those values in indicated fields on LinkedIn Advanced Search form as follows:
- Keywords: maintenance OR contract
Only one keyword match is required by my using OR above. In general, try to minimize, if not completely eliminate, use of the keywords field because many people have sparse profiles and don't list anything beyond their current job. Remember, these are not resumes.
- (current job) title: "Maintenance renewal" OR "Contract administrator" OR "Contracts administrator" OR "Account Executive" OR "Account Manager" OR "Service Account" OR "Business Service"
Note how I put AS MANY distinct job title fragments as possible with OR in between, so profiles with any one of them will return a match.
- Location: change "anywhere" to "Located in or near", put 02110 under "US Zip"
Since this level of position typically excludes relocation, I assume you would prefer to limit your results to the greater Boston area. LinkedIn allows this (any zipcode in greater Boston would do).
This exact search yielded 196 people, thanks to my large 3-degree network! (If your results are less, connect networks to me directly and your count should rise dramatically.)
While results don't include phone numbers or emails, you do have their name, title and company info, so it's a pretty straightforward exercise to figure out their email address (almost every company follows a pattern like firstname.lastname@ or FirstInitialLastName@, which you can detect from their website) or just call the main office number -- the gatekeeper, if any, should pass you right through since you have a name! - Tue, 19 Jun 2007 18:21:51 Z
 How to source niche engineers who don?t put their resumes online
By Glenn Gutmacher
Q: Hi Glenn. Wondering if you could give me a few pointers on searching. I have been trying a few search strings to source Transmission Line Design Engineers with PLSCADD, PLSTOWER, or PLSPOLE software skills. Have not been having much luck. Would you be able to suggest a few strings that we could use to target resumes/CV's?
A: I will assume you have determined various synonyms that people may use for your keywords (e.g., try Acronyma on your acronyms, or Wikipedia for other terminology) and turned those into Boolean OR clauses to expand your strings, e.g., on Google:
~cv (Transmission OR Power OR DPL OR relatedkeyword3 OR relatedkeyword4) (Engineer OR jobtitle2) (PLSCADD OR PLSTOWER OR PLSPOLE OR "Power Line System" OR keyword5) -you
You will get some job postings mixed in with the resumes, but that's not bad, either, especially for a low-yield resume niche like this. Use that information to target the specific competitors that posted them. When you call into the company, now you know the exact job titles of the people who hold those roles! You can get more job titles/descriptions by searching against your keywords on a job aggregator like Indeed or SimplyHired.
Another reason for the lack of resumes is that these folks are in such demand that they don't need their resumes posted. That doesn't mean you can't find them online, however. Look in the virtual communities where they hang out online (e.g., industry-specific discussion lists, forums, trade association member profiles). You can even search alumni directories or the web in general for pages where people list their new jobs. Some basic template strings for that, to which you can add geographic/location terms, company names, job titles, or other narrowing keywords, are:
(he OR she) engineer "transmission line design"
intitle:alumni (he OR she) engineer (transmission OR power)
Note that the above syntax works on most major search engines ? and you will get different results depending on which you use -- so run these on Exalead, Google, Live, Yahoo, etc., for more comprehensive results!
Though these online traces will lack resumes (a bio is the most you'll find; a name + email is the least), you can be fairly certain of their qualifications/relevance. Do an outreach campaign (phone and/or email) and you will get a decent number of resumes. Even better, ask them to name the top people they've ever worked with, and focus on them! - Wed, 30 May 2007 22:35:49 Z
 Advice on Becoming a Great Sourcer
by Glenn Gutmacher
Q: I'm writing an article on how to improve one's recruiting research / sourcing skills. What do you recommend?
A: This probably deserves to be a book, not an article! I think fundamental, wide-ranging, basic sourcing training is useful if you've never taken it. There are plenty of vendors on the Internet sourcing side, and phone sourcing side, and some offering both. (Note to those who haven't researched alternatives to the heavily-marketed vendors -- it doesn't have to cost four figures to get robust training.)
Training is an ongoing process. You may get the best info in snippets, both on-the-job and from outside learning. The key for my learning is to absorb and process the info in such a way that I could teach it to someone else. For me, that is a formal process: I take detailed notes at every meeting, synthesize what I learn, and usually find something worthwhile to post on my employer's staffing intranet. It may even end up in an internal group training. If it's not proprietary, I often find a way to work it into my presentations at industry conferences to share at a broader level. Strong sourcers should be secure enough about their ability to learn and keep their skills sharp ? and eager to raise the knowledge level of their profession overall -- to blog and otherwise share their latest favorite tools and tricks. I think I'm altruistic by nature, but I find that the more I share, the more I get, too.
But it's whatever works for you. You could just try applying one thing you learn to a current open requisition to see if it "sticks." Not every sourcing method or resource applies to every req, of course, but it's good to add to your bag of tricks! Simply by trying the technique, regardless of the quality of results, you'll probably learn it well enough to know how and where to use it in the future. If you don't seem to be making enough headway on a particular sourcing project (or even if you are, but have a nagging feeling there might be a better way to do what you're doing), outline what you've tried to some respected peers and ask them what else they'd recommend.
If you see sourcing as a career path (or a key component of it), then it makes sense to enlist multiple mentors, though they need not be formal ones. I like the personal "board of directors" approach that an increasing number of career coaches recommend, where you seek out people who each fill different expertise niche gaps that complement you. Remember that recruiting research skills are applicable to different fields, including journalism, competitive intelligence, marketing research, library science, etc., so don't hesitate to pull from people working in those arenas.
I think Jason Davis's recent "best recruiting tip" contest had some great suggestions that are easily adaptable to research. For example, to really understand your business: The better you know the subject matter of the prospects you're sourcing, the better you can understand their motivations, where they're likely to hang out online, how to carry on an intelligent conversation when you get them on the phone, how to determine which new trends, tools, competitors and other things you hear about are relevant to your searches and which aren't, etc. That ultimately results in more targeted time-efficiency and higher-quality finds than using broad, blitzkrieg mass-email campaigns that piss off far more people than they turn up? and you will need to back to those wells again, so don't piss in them.
Last but not least, don't be afraid to acknowledge your limitations: If you don't have time to do task X from project Y, tell your (internal) customer and offer to help find someone else who can do the work (even if it need be an outside vendor). Much sourcing work is time-sensitive (e.g., a pending competitor layoff or merger), and late could be worse than never if they're waiting and expecting it from you. As another example, if your strength is online research, don't take on the majority of the phone sourcing. Do what's going to yield the most efficient results. But use the opportunity to learn from what you outsource ? maybe you can do a post-mortem with the suppliers to find out how they got what they got, and you can more confidently take on more of that work next time. When you under-promise and over-deliver, you can't help but garner more satisfied customers. - Wed, 30 May 2007 12:05:06 Z
 Sourcing Report: Tools of the (Recruiting) Trade 2007
review by Glenn Gutmacher
Bullhorn just released the results of a "Tools of the Trade" survey that has some very intriguing nuggets. It lists the favorites of third party and corporate recruiters in several sourcing categories. More interesting than the stats themselves, for me, were the selected comments (good and bad) about the tools. The anecdotal sidebars about MySpace and what makes a strong recruiting blog, as well as decent analysis by Bullhorn that didn't overreach, are also good reads.
I won't spill all the beans, but the report is free to download. Here are worthwhile highlights:
Online social networks:
No surprise that LinkedIn is the most frequently-used site by far, but what's interesting are the ones that barely registered -- Facebook and MySpace are the faves of only 2% of respondents. Bullhorn concludes that this maps to usage preferences of younger staffing personnel. It makes you wonder, if you're targeting younger talent but you're older, maybe you need to break out of your comfort zone and try the tools that skew younger!
Informational or Professional Development sites:
That's what Bullhorn calls sites like ERE, SHRM and even Monster, which has bulked up its recruiter editorial content over the last few years. People like these, but also complain about the time/volume of info to sift through in order to find what they need, the number of self-proclaimed experts who aren't, and those "know-it-alls who don't know when to stick a sock in it." (You know who you are! ;-)
Recruiting blogs:
According to the survey, blogs suffer all of the aforementioned problems as the Info/Pro Dev sites, as well as "irrelevant and/or repetitive content" and "the quality of thought and caliber of individuals is all over the place." However, people like finding new, useful tips and tricks, news on trends, and expert advice on blogs not found elsewhere. Only 29 percent reported using blogs to find candidates.
The most frequently-used blogs by recruiting pros are the ERE Blog Network (my former boss Shally Steckerl writes one of their most popular blogs), dropping off significantly to a virtual tie for second place between the blogs of Barb Bruno, Jim Durbin (see this and that, etc.) and my Microsoft colleague Jim Stroud. Kudos to all!
The category of top job boards is reviewed similarly.
Though only 721 respondents gave full answers out of the near-50,000 who received an email about the survey, Bullhorn claims a sampling error variation of 4.75% against the universe. Based on the logical results, I'll give them the benefit of the doubt. All in all, a worthwhile read.
P.S. For the follow-up report, Bullhorn should review the tools of the trade that good sourcers really use, as opposed to what the general recruiter population does! Hey, wait, I presented a well-attended webinar on this very topic over a year ago sponsored by HR.com. Maybe I should approach them or Bullhorn to do an updated version? - Wed, 11 Apr 2007 18:36:23 Z
 Jigsaw vs. ZoomInfo vs. LeadershipDirectories
Q: I'm looking for an accurate fast source of names of Partners in Charge of Audit for the offices of Big 4 firms, and for the names of the heads of H.R. in those offices. Which would be the better way to go...Jigsaw or Zoom?
A: The above question was actually submitted in a recent thread on the ERE Sourcing Techniques and Methodologies group which prompted me to reply. I have amplified my answer a bit more below and think it's worth sharing with you, in case you aren't subscribed (free and worth joining for the relevant discussions, sharing of tips/resources, etc.). Other people answered, so you might want to view their answers as well.
1) ZoomInfo - the more publicly-visible the person, the more likely you'll find them here (VP and up in any area, all PR/marketing personnel, etc.). If VP/CxO is your focus, you should also consider LeadershipDirectories which does full validation of every contact every year and is priced comparably. They also have government staffers in their searchable database.
2) Jigsaw - In contrast to Mary's point, you don't have to buy anything to benefit. Just input 25 contacts per month (who aren't already in their system, not hard) and it's free. This also gives you the right to do unlimited searching and pull out full contact info for 25 other contacts per month that you don't have & need (could actually be >25 if you submit more).
Before I get flamed, let me anticipate and answer the question of how you can legitimately add 25 contacts/month without pissing off somebody who doesn't want to be added to a database of this type: As you are dealing with candidates (regardless of whether you might be able to place them), ask if they would like their info put in a database used by many other recruiters. Since you've already engaged them by this point, they most likely want to be contacted by other recruiters and will almost always say yes without further discussion. I think this is sufficient authorization to add them to Jigsaw. If they want more detail or balk, drop it. But any decent sourcer/recruiter should have no problem getting 25 people/month this way. And you've created goodwill for yourself and your company, regardless of what happens with their candidacy at your employer/client, which is helpful for referrals down the road.
Last but not least, consider alumni of these companies who held the roles you mentioned. They have the skills and did the job, after all. Big4Alumni is one place, and LinkedIn will let you search by past as well as current employer, along with job titles, keywords, etc. (LinkedIn supports booleans, so you can type COMPANY1 OR COMPANY2 ... etc.) - Mon, 12 Mar 2007 13:56:49 Z
 New white paper analyzes online resume search
My Microsoft sourcing colleague, Jim Stroud, has applied no small amount of mental bandwidth to analyzing patterns behind resume searches on the three major search engines. In his new white paper, based on standardized comparison searches across Google, Live and Yahoo, he draws conclusions such as:
- Some resume categories other than technical are more common online.
- If you search for resumes by filetype -- which is a good practice if you want to eliminate job postings and other garbage from your results -- there are some non-intuitive choices that apparently work better than PDF and DOC
- you can't just use one major search engine for resume search, because the most popular search engine overall isn't necessarily going to find you as many resumes as other major engines (and for some resume categories, the difference is apparently stark).
Though not with resume search in mind, that last bullet was already proven for me almost two years ago, shortly after a Web Search University conference where noted e-researcher Gary Price mentioned Thumbshots, a free tool to compare overlap among the first 100 results between any two major search engines. I then introduced this site to Shally, shortly after he invited me to join the sourcing team at Microsoft. After a number of resume-specific searches, he found that the overlap was almost always under 20 percent, and sometimes much less. In other words, the algorithms behind each search engine are different enough, that even when searching with the exact same search string, you will get about 80 results out of 100 from one engine that you won't see when running that search on another engine.
So just as Jim has effectively built on that finding, he has introduced many other related avenues to spur greater understanding of search engines and more productive resume search. I hope we will see others build on Jim's methodology to help validate his findings, as well as take them in new directions.
Thank you for this initiative, Jim. Anything that takes all the raw data out there and tries to make some sense of it for recruiters is useful and most welcome! It will be interesting to see how the industry responds to this, to see what form this analysis should take in future years, and what work by other researchers will build off of it.
 You can search jobs in London at Canary Wharf Jobs.com. - Mon, 26 Feb 2007 14:22:10 Z
 Recruitment e-marketing: Using Social Media to build a Candidate Pipeline
Recruitment e-marketing: Using Social Media to build a Candidate Pipeline
Question: I am with a third-party recruiting firm. I started a Yahoo! group the other day that lets people subscribe to see our job postings.
It is geared to a particular industry niche where we want to build a candidate pipeline.
We're hoping to entice them by a job ... you know the strategy ... any thoughts for driving folks to the site? Using Yahoo! cause it's free; hoping to build a business for doing this "the right way."
Answer: I don't want to discourage you from having a list (because it can work well if done right), but your implied direction is problematic.
You'll only get bottom-of-the-barrel candidates if jobs are your main hook.
Yahoo! Groups that are one-way (i.e., basically an e-newsletter where you generate the content that goes out) will only work if there's frequent, ongoing posts of value.
Only Regular Readers Create Buzz
This is because people must stay subscribed long-term if you want the list to develop buzz and organic subscriber growth from forwarding. And gainfully employed professionals (passive candidates) aren't always looking for job info. So the content must be useful to people who do that kind of work.
So calling it a "jobs" list and, even more narrowly, describing the list as being jobs just from your firm, seems to be two strikes against long-term success, IMHO.
The Yahoo Group
Consider starting a new list with a broader scope and brand. You can inject that wider range of appealing content in a one-way Yahoo! Group.
There are plenty of blogs and other syndicated feeds that find news stories in any narrow niche you might ever want, and you can selectively pull stories of interest from those and add them as content. (Be sure to keep your excerpts short and credit your source, so as not to run afoul of copyright laws.
If you're unsure whether your excerpting falls under what the federal government calls Fair Use, contact the source to get permission to repost the content.)
However, you're much better off opening it up as a two-way list (i.e., anybody can post, and every post is sent to every subscriber).
Monitor The List
To start, you should monitor this: act as list moderator to delete any spam or inflammatory posts which would devalue the list and discourage participation.
When the message volume gets high enough, you should be seeing enough results to justify sharing administrative duties with others.
Consider A Blog
But -- instead of or in addition to the above options -- you might consider a blog. Blogs eliminate any concern about being blocked by email filters. You can share content easily and drive response (through commenting or guest posts). Blogs allow podcasting and video and have syndication possibilities that allow viral buzz to occur much more easily than by building or buying a mailing list (which takes more effort and/or cash).
Ask active recruiting bloggers who also touch jobseekers about how that can work. (e.g., Joel Cheesman, Dennis Smith, Jim Stroud)
Prime The Pump
Whatever method(s) you employ, I would recommend priming the pump with a few posts from respected people in the field whom you've placed or otherwise know.
How To Promote It
Then use that as a hook to promote the list/group/blog in posts on other established virtual communities related to your target candidate industry niche. (Include newsgroups, professional association user groups, and other Yahoo Groups, MSN Groups, etc.).
Include Jobs From Other Recruiters
This suggestion will be controversial, but I would recommend you allow job postings from other firms as well. That may seem counterintuitive to your goal, but ask creators of active recruiting lists (e.g., Maureen Sharib) why that strategy can work.
Targeted Keywords
Finally, you said you wanted to do this for free, but if you ever get a budget, you can also buy targeted keywords on search engines that support Pay-Per-Click (PPC) such as Google AdWords, Microsoft AdCenter, Yahoo Search Marketing, etc., to steer people to you. The good thing about PPC is you only pay when someone clicks on your ad link, vs. the old model of Pay-Per-View which costs you regardless. There are also third-party consultants that offer PPC special services specifically for recruiting purposes such as CareerMetaSearch.
Good luck! Glenn Gutmacher
recruitment marketing, Internet Recruiting, Sourcing
 Furst Person provides a call center simulation service to employers.
- Sat, 02 Dec 2006 21:25:46 Z
 Top Video Search Tools for Recruiters
I believe audio/video search is only useful in recruiting and sourcing if it goes beyond metatags to full text conversion and searchability. On that score, there are already big distinctions between the major players. Two main players with millions of hours of video, PodZinger (parent company BBN is a general Internet technology pioneer) and Blinkx, compete (and sometimes cooperate) with the video search component of the major search engines. Most players offer RSS feeds so you can track new matching results as they are added to, or spidered by, the site. However, in the results list, Podzinger uniquely previews the text around your desired keywords and lets you jump right to those parts of the video when those words are said. Likewise, Blinkx automatically parses all text within videos and makes it searchable, too. (I ran tests myself to verify that the search terms can occur deep into the video and not just in some introductory metatag.) Unfortunately, unlike Podzinger, Blinkx does not index audio files currently, nor does it show where your search keywords appear in the video, nor can you jump to those points. But Blinkx's special features are a preview mode that shows the first few seconds of each video and 2 lines of text captioning, which is nice for visually-oriented folks. Possibly more helpful from a searcher's perspective is the ability to create a video wall -- a series of thumbnail images tied to your favorite search terms (thanks for the tip from my colleague, Jim). Jim's post linked to a story indicating Blinkx powers the video search on major sites including AOL, ITN, Lycos and Times Online, and recently added parts of Microsoft's MSN and Live sites. It also indexes video for many major news services. That's helpful in the momentum department. Nexidia uses unique speech recognition technology that processes audio and video faster, and breaks speech down into 42 phonetic sounds. According to search expert Gary Price in a recent article, it's "easier for an algorithm to tell one sound from among 42 than one word from among the millions in the English language." However, I have not found any public search engine/portal that uses their technology. To date, they seem to be selling to enterprises; I suspect this won't last long. The rest are way behind in that they only search the metadata (typically, title and introductory caption), but they have a few redeeming features that the two leading players might want to integrate:
- Pixsy, thanks to a large number of major content partners, is the video and photo search technology behind various sites, most notably PureVideo. The company claims its technology searches for both photos and videos by ?relevance?, ?category?, ?provider?, or ?freshness,? though the public implementations at their powered partner sites only let you search by keywords (relevance) and category (genre).
- CastTV has a unique approach to metadata, grabbing more context than the others below do, and in unique ways, which is promising but can't be tested properly until it launches publicly with critical mass of content.
- Google lets you search for videos that can be purchased online by price range, video length and/or content genres (currently available in the US only). Unfortunately, relatively few videos are being genre-coded, so don't depend on the usefulness of that search criterion. What's better is Google video search lets you use some of its special commands (e.g., title: to search only within the video's title), which goes beyond the AND, OR, NOT, exact phrase search capability common to all the video search engines (Podzinger's interface doesn't reveal it also supports Booleans, but it does.)
- This is also true for Yahoo's Advanced Video Search, which also lets you limit results by video file format (multiple select checkboxes). Ditto for Microsoft, whose video search is in beta as is its Soapbox initiative to solicit voluntarily-contributed video. Google is ahead on the latter, but jumpstarted its repository with its recent high-profile acquisition of YouTube, the web's largest dedicated amalgamation of contributed video, with a high percentage of amateur videos.
The impact on recruiting search of these grass-roots solicitation efforts are unclear, but I would still bet that true Internet-wide crawling for video would be better search results-wise. None of the major search engines seem to be spidering for video or audio as well as they do for text-based pages. AOL claims to be, but the results thus far are anemic.
BUT HERE'S WHAT'S MOST IMPORTANT, AND MISSINGMore important for sourcers and other professional researchers is that you need critical mass of business-focused multimedia content. Not just major media sources like MSNBC, CNN, etc., but also analyst conference calls about corporations, company product demos, industry conference sessions that have been recorded, etc. I realize much of this is proprietary content and unlikely to appear on any site (other than the host organization's), and certainly not on a free search engine until some major licensing deals come to pass. Unfortunately, all the action to date in that arena seems to be in the entertainment space (no surprise, since most of the aggregated video content of "quality" is from the cable and broadcast TV networks, and audio is from the record labels). However, with some major players opening up their APIs to developers and the history of the major search engines being able to make deals to search special content (in this case, it will probably be some kind of pay-per-video -- see Google's foray four paragraphs above -- or packaged subscription and online advertising hybrid), I expect new innovations to speed up. AOL's offering (thanks in part to buying Singingfish and Truveo for their technologies) which claims to have "millions" of videos is clearly only searching basic data: my search for 'earnings report' turned up only 25 results, and you know more than 25 videos on company earnings exist! It does not appear the full power of AOL's affiliations (also including Blinkx) have been implemented here. Blinkx is much better, finding 18 video results for "earnings report" as an exact phrase (use quotation marks), or about 1,000 results for just having both words (no quotes). Podzinger only finds two video results for the phrase, but 198 if you add audio search (106 videos for just having both words, and over 5,000 results if you add audio). However, Podzinger apparently uses some algorithmic estimate: if you search for software, it says "Results 1-10 of about 1205 for software", but as you go deeper into the results pages, you see that about number dropping to 925, and finally when you get to page 80 (i.e., "Results 791-800 of about 925"), you can't see any more results: the word Next at the bottom page number results links trail is no longer a link! This is disturbingly similar to Google's dirty little secret of estimating results (often showing a number in the millions) on its regular web search: if you try to go past result #1,000, there aren't any displayed! Google never goes past 1,000, probably a protective measure to boost its server performance. (Score a point for search engines like Microsoft's Live, formerly MSN Search, which keep on going and going...)
BEST PRACTICES AND TOOL RATINGSAs of now, the key seems to be a search string combining unique technology terms with company names on the search engines that parse full-text speech. Any video (or audio) file that contains all these terms is likely going to be a presentation by someone knowledgeable in the field. Some will be the individual contributors (e.g., the engineers during some tech podcast) and others will be the public-facing people (e.g., executives, product or marketing managers appearing in a news story). The benefits are you get the names of various qualified prospects (if it's a group presentation), a lot of context around the people and where the technology and market are going, and the sources of the most relevant results may give you new channels to focus on, both for recruiting purposes and as leads for your sales/marketing people on where to market yourselves! So I have to give the #1 slot to Podzinger for the targeted searchability and overall volume of results (thanks to audio), Blinkx slides in at #2, all the rest provided far fewer relevant results, though I do like what I'm hearing about Nexidia, so if they can make a public search deal or some reasonably-priced subscription model with major content suppliers, it might earn at least the #3 slot. Team that up with a major search engine and you definitely have a winner. Stay tuned! So which of these folks do you think is doing it best, from the recruiting and sourcing perspective? Any other players of note? Please share your successes and frustrations with audio and video search.
Read Glenn's other posts on RecruitingBloggers.com. - Thu, 26 Oct 2006 15:44:30 Z
 Perfect way to find lots of Cisco certified (fully) engineers Q: I'm trying to find Cisco certified network people, so part of my search argument is "CCIE" but that returns those individuals who are studying for their certificate, or have received partial certification. The people I want have their certificate number on the resume, in the form of "CCIE #9999" or CCIE#9999. How can I do this search?
A: This is a superb example illustrating the benefit of Google's numrange search command, which is unfortunately missing on other major search engines. This command lets you find web results where numbers within a stated range appear on the page. The format is low-value, then two dots, then high-value, with no spaces. In this case, since you are apparently interested in four-digit values, you would use 1000..9999 (though you could go higher, of course).
Since you wanted people with this certificate number on their resume, we would add that to the standard Google resume template string as follows (for a deeper explanation of the keywords/commands surrounding ccie 1000..9999, see Google's help page, or for more specific recruiting-related detail, Shally Steckerl's recently-updated Google cheatsheet):
~cv ccie 1000..9999 -benefits -candidate -careers -eeo -eoe -example -job -jobs -opening -post -preferred -reply -sample -send -submit -template -your
Not bad, but the results aren't ideal because these resume pages also contain mentions of "Windows NT/2000", year numbers on their resume, etc. So you could use a more limited range to knock out 2000 and the likely year values to appear on resumes of current workers (past employment through "degree expected" dates), such as:
~cv ccie 2010..9999 -benefits -candidate -careers -eeo -eoe -example -job -jobs -opening -post -preferred -reply -sample -send -submit -template -your
That's a little better, but again, equipment model numbers and other noise -- particularly the final 4-digit strings within phone numbers (almost ubiquitous on resumes!) -- isn't yielding ideal results. Adding "cisco certified" to the above string only helps a little, and doesn't address the main problem.
If you stayed with me this far, you're in for the big payoff. For very pure (but fewer results), try this, which forces the number to be near the CCIE (regardless of whether it has a space, a #, or another word in between) but is otherwise forgiving with however the candidate may have formatted it on the resume:
But if you want the mother lode, take out the ~cv -- it's still going to find you web pages mentioning people with those CCIE certificate #'s, but those mentions are not necessarily on resumes! You won't have the full resume, but you'll usually have enough info to contact them:
P.S. To submit your sourcing question for possible answer here (personally-identifying details removed), post a comment or email it to blogquestion [at] recruiting-online {dot} com. To learn more about this and many other aspects of Internet recruiting and sourcing, check out the free samples from the Recruiting-Online.com course.
 CollegeRecruiter.com offers the latest on internships and entry level jobs.
cybersleuthing, Internet Recruiting, Sourcing
- Sat, 21 Oct 2006 02:38:01 Z
 I?ve looked everywhere; where else can I find some leads?
Q: I?ve looked everywhere!!! Where else can I find some leads?
A: Try the encyclopedia?
I read through Bjarne Stroustrup?s homepage and discover Mr. Stroustrup?s contact information, links to the homepages of other C++ experts and significant information on Bjarne Stroustrup. For example, I learn that he is an Engineering Professor at Texas A & M University and that he is a member of AT&T Labs ? Research in the Information and Research Lab. Should I contact him, I may potentially get his interest in my opportunity and/or gather referrals deriving from his peers out of AT&T Labs and/or talented alumni out of Texas A&M.
If this is intriguing to you, why not look up who invented other programming languages, invented competing products and/or are luminaries in their field? What you find may surprise you and (possibly) lead to a hire.
Happy Hunting!
About the blogger:
Jim Stroud Recruiter-Sourcer-Blogger-Podcaster-Author-Cartoonist-Nice Guy
- Fri, 25 Aug 2006 13:38:08 Z
 You can't solve problems like Mendoza's w/o LinkedIn's help
Dave Mendoza launched his Six Degrees of Dave blog this week with a solid post. He rightly complains about how many LinkedIn users trivialize the practice of giving out endorsements, illustrated with good examples/analogies, and what that does to the quality of the social network. Elaborated upon in a comment to that post, Shally makes the good point (among many others) that we should look at online endorsements as something akin to a letter of recommendation, which we would give out sparingly and carefully.
Here's another aspect to this question I'd like to raise: Ok, great, so everyone who respects their personal brand treats online endorsements like letters of recommendation, etc., and follows other rules that preserve the value and quality of the network. But the majority of LinkedIners will never see this thread, no matter how many bloggers join the discussion. So what leads to a change in the unscrupulous behavior of those who, as in Dave's example, blast a message to their entire LI network of thousands asking for an endorsement?
I think it resides with LinkedIn itself, and it ties into a bigger problem there. If they see a bad member practice, they say they will take appropriate action with the user to remedy the situation. (I actually spoke with Mrinal Desai, who was a business development manager at LI until early this month, who confirmed this while he was still there.) But they depend on us to report problems. For example, you may see someone listing 15 concurrent employers on their profile (and you'd be surprised how many of those there are!). So you know it's a scam just to get more people to connect to them.
I've reported a few of these individuals to LI's privacy officer. He's responded each time with a personal email saying they'll address it with the user. Guess what? Violations remain. Some people changed nothing on their profiles. Others did, so the problems are not as egregious as before, but some clearly inappropriate stuff remains on all of the reported profiles. Alternatively, the cases where I've clicked the Abuse button on the received connection invitation, which is also supposed to trigger an investigation of the person to see if they've broken rules and take action, yield no better results.
My point is that the only way the quality improves is if the policing and consequences are meaningful, because only with plenty of examples made of the violators will the message trickle down sufficiently. The scale of the problem already appears too large for LI to handle it all manually. Unfortunately, even if a technological solution could be devised to automate temporary profile disablement, it would probably have enough errors that would require a manual re-review that the scale would still be too large for LI to handle.
There are plenty of other social networks forming, some in direct response to this problem with very different approaches to network connectivity (some of which are completely open networks). I don't think they will solve the problem, either, but I wish them well. The ones that do it better will succeed; the Internet's brief history shows the others will die, be bought and/or morph to another business model.
I don't want LinkedIn to die, or to lose its focus. Fortunately, the complaints of active recruiting industry professionals like us can make an impact, if only by convincing the powers-that-be at LinkedIn to do what it takes to fix the problem by moving it up their priority list. Are there enough squeaky wheels among us to get them to give us the grease?
cybersleuthing, Internet Recruiting, Sourcing
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 Employers rely on BIS to perform employment background checks on their candidates.
- Fri, 28 Jul 2006 00:52:15 Z
 Before you try sourcing Japanese professionals, read this
This is a guest post by Asia Pacific Headhunter Steven Kempton, as part of the Recruiting.com blog swap.
Online recruitment is alive and kicking in Japan. In particular, for non-Japanese companies trying to break into the lucrative market, it is important to hire an experienced person who can bridge the chasm between your business and the Japanese paying customer. Often employees of foreign firms in Japan will have western style titles like Manager, and Sales Engineer. But Japanese titles are most commonly used when it comes to management levels.
If you are a Recruiter or HR Manager helping your company break into Japan, a quick primer on some of the most common titles will be very helpful for you in screening candidates. Below you will find the most common examples listed with their possible English equivalent. If you would like more information on Japanese honorific titles in general, there is a great article in Wikipedia here.
- Kaicho - Chairman
- Shacho - President - is a term that is very commonly used and more recently can also be used for the founders of smaller businesses.
- Fuku Shacho - Vice President for the Company (usually only one in the company)
- Senmu Torishimariyaku - Senior Executive Managing Director - This title and the two next "torishimariyaku" titles are normally roles that are found in large firms. Using the term "Director" will normally mean they are member of the Board of Directors for the company. Dropping the "torishimariyaku" should create an equivalent to Vice President for a function.
- Jomu Torishimariyaku - Executive Managing Director
- Torishimariyaku - Director
- Bucho - General Manager
- Kacho - Section Chief
- Kacho Dairi - Deputy Section Chief
- Kakaricho - Chief Clerk
- Ippan Shain - General Employer
Knowing these titles in order to undertake online recruitment in Japan is also very useful. Boolean searches using these titles and other target terms can produce excellent name-sourcing results. If you would like more information feel free to contact me through my blog.
Bloghost Editor's note: Thanks, Steven! I love stuff like this that helps expose us to new cultures. These are probably not great resume search terms on English-language search engines (at least from my cursory tests), whether or not you use the site:jp command, but they do lead to interesting results that give you insights on Japanese business culture/office politics as they relate to use of titles, such as this thread (read all the way down -- it gets more interesting as you go). It will also expose you to more variations of the titles that Steven indicated, such as for directors, you have jookin torishimariyaku for "standing director" and these variant phonetic spellings -- daihyou torishimariyaku or daihyo torishimariyaku -- listed for "representative director" as well as "president." And that's in addition to the comprehensive Wikipedia link that Steven gave above! Clearly, this is a whole other world from America, and it just reinforces Steven's point in the first paragraph of needing an experienced, culturally-aware person to help navigate these waters. --Glenn Gutmacher
cybersleuthing, Internet Recruiting, Sourcing - Tue, 25 Jul 2006 13:15:20 Z
 WhoIs Lookup + Email + Phone = Effective Sourcing Combination
Guest post by Harry Joiner, author of the Marketing Headhunter and Management Recruiter blogs. This is part of the Recruiting.com Blogswap.
Have you ever had a voice mail ignored? Has your snail mail ever been trashed? Have you ever been told by a receptionist that "we don't give out email addresses?" In B2B selling situations, it has never been more difficult to get past the screeners of the real C-level decision makers.
If you want to send an email directly to your C-level prospect, simply visit Whois Search and enter the URL of the firm you wish to solicit. After entering a special onscreen code, note the format of the email address of the firm's Webmaster (e.g., first name dot last name @ company.com). Try sending an email to your contact using that format (see example).
This trick is especially effective for Hoovers users, who can lookup the names of the firm's officers and copy multiple recipients in on the same email. And if you really want to increase your response rate, simply call your recipient and say, "Hi, ____. This is Harry Joiner and I was just following up on an email that I sent you this morning. Do you have a minute to talk? ?.etc?." Studies have shown that telemarketing behind a direct mail or email promotion will increase your response rate by five-to-ten times.
cybersleuthing, Internet Recruiting, Sourcing - Wed, 19 Jul 2006 14:03:32 Z
 If you're mobile and like ZoomInfo, how about this?
Immediately after the Human Capital Institute's panel in Boston featuring CEOs of five different vendors of online tools talking about Web 2.0's applicability to e-recruiting on June 28 (perhaps I'll recap that event in a future post if enough of you ping me showing interest), I met some interesting folks not on the panel, too, including Julian Bourne, CEO and founder of ProxPro.
Launched just this month, ProxPro made a deal with Zoom Information to display ZoomInfo content (profiles and contact information about millions of individual professionals compiled from links/data spidered from the Web) in a user-friendly way on mobile devices. For $4.99/month, you can search on someone's name and company (current or past) and see the profile results without all the extra navigation, etc.
While I wish it had more of the search functionality of the main web interface, and it'd be great if ProxPro stopped propagating ZoomInfo's misleading stat of 28 million profiles (the implication is ZoomInfo has 28 million people searchable, but my anecdotal evidence is that over 10% are duplicates or separate pieces of the same person's history), these are relatively minor points. The only meaningful caveat, if you haven't used ZoomInfo, is to realize it skews to executive-level and public-facing roles (sales/marketing) who have web visibility, so if you're looking for the software engineer in the R&D lab who created the latest dev tool, browser plug-in or middleware component, it's unlikely you'll find him/her there.
Nevertheless, ProxPro seems like something handy for people on the go who are prepping for a meeting, who have a chance encounter, or pick up a name at a trade show and want to get some detail quickly before deciding how/whether to approach. And a bonus point for the company president (Julian's wife) graduating from my alma mater :)
The youth-oriented social networking portals like Facebook and MySpace are already making deals to facilitate mobile functionality of their tools given the high cellphone usage of their membership, but it's apparently a different story with the other business-oriented social networking portals who don't think there's critical mass among their user base. LinkedIn, Jigsaw, etc., are thinking about mobile solutions, but ProxPro and ZoomInfo are first out of the box, so kudos! I suspect it won't be long before the others join them.
- Thu, 29 Jun 2006 14:10:00 Z
 When normal methods fail, another way to cybersleuth a business address
Some of you might say this could have been handled just as easily by phone sourcing, but for those who like to dig into Internet sourcing, here's a research method I used that might be applicable occasionally when standard methods fail (and it's still free):
I got a voice mail last week from somebody at a venture capital (VC) firm, and I wanted to learn more about them before responding. When I went to their website, their staff list was plain enough to find, through spread across multiple pages (but still easily parsable, if you wanted, using a robot tool like Broadlook's Eclipse product). However, the only address listed on their website was in New York City, even though several staff had Boston-area phone numbers listed on their bio pages. I wanted to get that address. Unfortunately, the places I'd normally look (e.g., Argali meta-directory search tool) yielded nothing. I even keyword-searched for variations of the company name (boolean OR clause) plus Boston. Typing the area code-phone prefix combination on a search engine, I saw it corresponded to a Boston suburb town. So then I used the search engines for the company name combination plus that town name. The first search result took me to another VC incubator's website, where the target company was listed as a tenant. Mystery solved -- their local office was housed at the incubator's location, which explains why it didn't have its own business directory address/phone listing!
cybersleuthing, Internet Recruiting, Sourcing - Mon, 12 Jun 2006 12:44:52 Z
 Deep-dive on some favorite database sourcing tools with these cool custom search interfaces
Q: I've seen some big public databases like Census data and birthday searches to find people information, but they're not as user-friendly or as flexible as I'd like. How can I do more pinpoint searching of what's available?
A: You can always count on ResearchZilla's founder to discover some cool research tools. Dave Carpe is a competitive intelligence guy, which isn't just limited to recruiting, but he's fond of applications to our kind of sourcing work. This post from last fall on his original research site, PassingNotes, is worth revisiting to answer your question.
It discusses some cool search tools created by Steve Morse, a programmer who obviously also likes search. Actually, the tools are more useful interfaces to existing databases that let you search them in more targeted ways. Recommended are the overlays to BirthDatabase and Private Eye for people information, but he's also got phone directory, census and other search interfaces.
And here's the best part, if you know how to do a little JavaScript, PHP, Perl or SQL: He has a One-Step Search Tool creator that lets you make these custom overlays yourself for most any public database. He has examples and a useful FAQ to get you started.
But even if you can't or don't have the time to do that, you can at least add favorites to your browser -- or better, make some bookmarklets -- for the interfaces he's created. Damn -- I have to find some time this weekend and get busy on this. Thanks, Steve!
P.S. Dave's post also mentioned Steve's zipcode search tool, which is also cool, but the nifty functionality of this other site, especially the zipcode range finder (e.g., useful for a Google numrange search) is still my fave in that category. Maybe Steve can top it?
cybersleuthing, Internet Recruiting - Fri, 09 Jun 2006 13:24:25 Z
 boolean strings and where to look online for IT Auditors
Q: Hi Glenn, I need to write a Boolean Search String for an IT AUDITOR req. I have never recruited for this before so I am starting from scratch. I have a solid idea on how to approach this search but my search string just doesn?t seem to narrow it enough for me. Also how I would find the best places to identify them on the internet?
A: The good news is that the job description you supplied contained plenty of information. The key is to sift relevant keywords out of it, and combine the similar ones into boolean OR clauses. Certification acronyms are great, too. Then add the resume narrowing-specific boolean clauses before and after your keywords, and you have your strings! Of course, no one string will do it for you, so you need to try variations that widen or narrow results until you hit the magic sweetspot under 200 total results. Even then, you may need a few relevant strings per search engine.
To that point, yes, you must use multiple search engines, because the overlap between them is low. (Don't believe me? Try a comparison search on Thumbshots.) At least use the big three. Here is an example string analogous for each that seems to yield solid results:
MSN:
(intitle:resume | inurl:resume) prefer:resume audit (COSO | COBIT | "control framework" | "control theory" | "control design") (MIS | CIA | CISA | CPA) -job -jobs -careers
Google:
(intitle:~CV OR inurl:~CV) audit (legal OR regulatory OR standards OR policies) (COSO OR COBIT OR "control framework" OR "control theory" OR "control design") (MIS OR CIA OR CISA OR CPA) -eoe -opening -post -preferred -reply -send -submit -your
Yahoo!:
(intitle:CV OR inurl:CV OR intitle:resume OR inurl:resume) audit (legal OR regulatory OR standards OR policies) (COSO OR COBIT OR "control framework" OR "control theory" OR "control design") (MIS OR CIA OR CISA OR CPA) -careers -eoe -job -jobs -opening -post -preferred -reply -send -submit -your
As to "best places" to identify these candidates, you also want to find the online communities where they hang out. The good ones probably won't have resumes floating online, so your goal there is just name-gen: find some names and contact info, and then contact them to obtain resumes and/or network for more names. (That's phone sourcing -- a whole other topic!)
You would probably want to search for professional communities online, too, using some of the relevant keywords above, preceded by: (association OR "user group" OR conference)
Niche job boards might exist for these roles as well, which often have content revolving around them. Same deal as above, except you'd precede with ("job board" OR "career site")
And do searches of the social networking portals like LinkedIn. In that case, it's typically more effective to list a variety of job titles and potential target company names in the search criteria fields. To find these, do a search for job postings on a job aggregator like Indeed, SimplyHired, RSSJobs, etc., and see what variant job titles emerge (more terms to add to the "it auditor" OR ... clause in your boolean string) as well as which companies are posting for such roles (more terms to add to your existing list of competitors for that OR clause).
That's not nearly everything you could be doing, but it should be enough of a start to get you results quickly. And isn't that the goal of sourcing? Find just enough names for the pipeline, but then move on to spend more time cultivating the prospects into candidates!
cybersleuthing, Internet Recruiting - Thu, 25 May 2006 13:32:27 Z
 Internet Sourcing at Lightspeed
Q: Would you mind posting your notes from the sourcing training you did for IHRCA on 5/18/06?
A: Thank you to the several people who requested this. First, let me give a shout to IHRCA, a Boston-area association primarily for contract recruiters and known for the quality of the networking and peer assistance, for inviting me to speak, and to attorney Bob Shay and everybody at Morse Barnes-Brown & Pendleton for hosting the session in their main conference room with the tasty snacks (bigger than IHRCA's typical meeting space, but still not enough for everybody who wanted to attend).
The good news is that this is what I showed, and in a more logical order, plus some extras. And I've been asked to do an encore presentation (subject to some modification/customization) for the 495-128 HR Collaborative in September (details TBA) and they have agreed to open it up to the greater recruiting community in a large meeting space TBD.
The only thing missing below are the bookmarklets. They are like favorites/bookmarks on steroids. They don't just simply take you to a website -- they DO something beyond that, such that when you "arrive", search results have already been generated, information has been parsed, etc. It's because they have JavaScripts embedded in them. Bookmarklets are vital to sourcing productivity, and so it is a key component to "Internet Sourcing at Lightspeed." Talk to your favorite e-sourcers: everyone's got their favorites, with new ones being developed all the time.
Ok, here we go:
My favorite blogs' headlines rotate on my screen during idle time thanks to the MSN Screensaver (bookmarklet #01) -- a tip from Shally's blog, FYI.
Finding blog posts about a particular topic is much easier on Google with bookmarklet #02 -- it has the boolean clause (inurl:~blog OR intitle:~blog) already built in, so all you need to do is type your keywords -- e.g. "java beans" python -- at the prompt! (Or here if you lack the bookmarklet.)
But I know most recruiters prefer resumes when available, so you can run bookmarklet #03 to pull up resumes on MSN using the (intitle:resume OR inurl:resume) command, plus the NOT terms (-jobs, -careers, etc.) already included to eliminate job postings for "clean" results. For example, try:
"financial analyst" "series 7" (212 OR 718 OR 914)
to find those licensed analysts in the NYC area!
And to keep those resumes coming to you, try bookmarklet #04 to make it an RSS feed (or you could have just clicked the orange RSS button at the bottom of your search results).
Google's alternative to receiving continuous results is favorite #07, Alerts, where you input a boolean string (curiously, not tied to Google's 32-keyword limit, but rather a 250-character max. length string) and get results on an ongoing basis.
Perfect Keyboard (favorite #08) is a low-cost way to quickly generate unlimited template letters, favorite strings, etc., in any application or web window, using any shortcut you like. Start with the free trial (no, they don't pay me anything either way).
If you're looking for techies or scientists especially, you need to search the newsgroups that comprise what's called Usenet, the now-million-plus discussion groups which predate the web. Bookmarklet #10 is to find newsgroup postings by authors affiliated with the company whose web page you're on. Yes, you could go to Google Groups and do an author: search, but this is much faster! Once you know the name or email of a particular author, use the more narrow bookmarklet #11 to see their posting history -- potentially including some embarrassing ones! There's value in MSN and Yahoo! Groups, too (e.g., using their online personals sites to source diversity candidates is another goodie that Jim Stroud has blogged about recently).
When you're looking for sites related to a topic, thematic search is a great way to go. Bookmarklets #12 (Microsoft Research Asia's SRC) and #13 (Vivisimo) are great examples of this kind of search engine. Again, the bookmarklets just prompt you for the search terms and take you to the results.
Continuing on that theme, Acronyma, Wikipedia and Word IQ (bookmarklets #14-16) explain abbreviations and terms in varying degrees of depth, but all are useful, especially if it's a new area for you (recruiters aren't expected to know every tech jargon term in the fields they recruit for off the top of their heads, but they should be able to find the info quickly!).
LinkedIn is currently the leading social network for professional networking, so sourcing with it is essential. It deserves more than just bookmarklet #17, but that will prompt you for current job title, company and/or other keywords and conveniently show the results. The larger your network, the more results you can see, though any paid tier will allow you to make connections to people outside your 3 degrees. Shally just presented a webcast for LinkedIn on this -- maybe they'll share his slides if you ask Brendon (bcassidy[at]linkedin[dot]com) nicely.
Argali (bookmarklet #20) is an app you must download to run, but the free version is robust. Useful for finding phones of any person or business, and typically more successful because it searches five major directories simultaneously and de-dupes the results.
Zipmath's zipcodes in a mileage radius (#21) is great when you're trying to find the low and high values for a metro area that you'd like to use as geographic-limiting criteria in a search (e.g., Google supports that numrange command: just type two dots between the values, without spaces).
Anagram (#22) is a nifty program for accurately parsing contact information you might find in a document, web page, email message, etc. You can save your new contact records to Excel, Outlook, SalesForce.com, Jigsaw, etc. Before your free trial runs out, also review Contact Capture (#23) which is not always as accurate as Anagram, but it can parse a near-unlimited number of contacts in one move and export to just about everything, too. #24 and #25 are sample sites to try out Anagram and Contact Capture.
If all you know is someone's website, and you're curious to get contact information but they're not sharing it there, try DomainTools (#26 will prompt you for the domain name to search on), while #27 will conveniently pull up Domain Tools results for the site you're currently on.
Copernic Agent (#30) is a useful spider, searching multiple engines simultaneously, and giving you the ability to de-dupe and search within the results for additional keywords, and easily share the final output (export or email them around). A more expensive tool is InfoGIST (#31), but it will automatically parse resumes from the web, hundreds of free sites, and almost any others you have logins for. There's other functionality I don't have time to describe, but check places like ERExchange's groups, where online discussions have reviewed products in these categories.
Finally, when you're ready to send a targeted email campaign to some of the people you've sourced, one inexpensive but powerful automated tool is WorldMerge (#32) which allows for personalized field values, HTML or plain text messages, etc.
Happy sourcing!
cybersleuthing, Internet Recruiting - Tue, 23 May 2006 03:00:36 Z
 How to focus on relevant blog posts using subcategories of the Recruiting mega-blogrolls
Q: There are so many recruiting/HR blogs, but I need to focus on my niche of the industry. Where do I go?
A: If you meant sourcing, it's rare that this is broken out from Recruiting blogs on any categorized list (blogroll) -- one of my pet peeves. But you also need to maintain the big picture on the recruiting/staffing/talent industry so you shouldn't ignore the pundits who seem to know what they're talking about (exactly who those are will depend on your perspective/opinion, and will change over time).
Anyway, here's how to find the few you will want to scan to keep up on industry buzz, as well as find the specific blogs subcategory whose blogs you'd want to follow more closely. Three great lists of recruiting blogs and posts are:
1) The Recruiting.com portal, which features recent posts from various industry blogs as its main content, but did you know about its Big Bad Blogroll, a/k/a Ultimate Recruiting Blogroll ? a comprehensive listing of most all recruiting-related blogs with subcategories?
2) If that wasn't news to you, how about the HR Blogging Community ? It?s another take on the theme of a comprehensive listing of recruiting-related blogs with handy subcategories. (Its creator, Michael Specht, has also thrown in some other HR and knowledge management ones.) What I particularly like is the ability to select just a subcategory (e.g., Recruitment) from the menu and see the latest blog posts across that category, as well as set it up as an RSS feed.
3) RecruitingAnimal's Blogroll is also comprehensive and very similar to Recruiting.com's (those of you who know the folks behind the two sites can guess why).
There are others trying to be mega-blogrolls with selected postings for the HR industry (e.g., HRmegablog) but those tend to give recruiting short shrift so I'd pass on those for now if talent search is your focus.
Of course, the quality and relevance of posts day-to-day on any given blog varies, and so you may be able to scan/filter based on headlines. Use RSS feeds and download the MSN Screensaver (which cycles through the most recent posts on each of your favorite blogs during idle time) to deliver desirable blog posts to you. Either method lets you see the headlines and you can click on those you're interested in.
Finally, regarding my gripe that the sets of subcategories used on the three sites' blogrolls are not as complete/finely gradated as I'd like: I admit it's hard to draw firm black and white lines since many blogs' content cuts across categories. In such cases, I think it's ok to double (or triple) list certain blogs that consistently cover multiple topics. If all the sites took a more databased approach to the categorization (as site #2 apparently has) and took it to the next level, it'd be more feasible to maintain such a system.
cybersleuthing, Internet Recruiting - Wed, 17 May 2006 14:07:28 Z
 SMS to Email trick -- the bookmarklets
SMS (Short Message Service) is becoming ubiquitous. It's the ability to send text messages to people's mobile telephones. While this often incurs a small extra charge on top of the normal voice service one normally pays for, it is increasingly popular in the US, and long the rage in Europe and Asia.
Shally Steckerl described in a recent blog post how it could be used for recruiting purposes, upon which I added some efficiencies. In short, you can use regular email to send a message to anyone's cellphone. The trick was how to figure out which mobile carrier the person used, and their email format to receive text messages.
As I said in my last blog post, you can use Teleflip to send the message in one quick move. If they ever go under or you have trouble with them, Shally and I showed how to work around the problem by sending bcc's (blind copy email messages) to the desired mobile phone number on all the carriers. The message would go through on the one correct carrier, and all the remaining incorrect carriers would result in message bouncebacks.
I've uploaded instructions and the files for you to do it more comprehensively and quickly using a bookmarklet (two actually, but I'll give props to anyone more skilled in JavaScript and regular expressions who can tell me how to combine them into one).
It's easy, I promise -- especially if you've used bookmarklets before, and if you haven't, what the heck are you waiting for? You can't call yourself a productive Internet recruiting sourcer until you can apply bookmarklets to your research work.
Some folks debated as to whether this constitutes spamming, but I think they were sufficiently refuted (see comments thread following Shally's aforementioned blog post) to make this worth keeping in your sourcing toolbag.
P.S. Sorry for taking so long to get to this -- it's been crazy with our family's move (house is still not fully unpacked/settled) but now there's light at the end of that tunnel.
cybersleuthing, Internet Recruiting - Tue, 09 May 2006 13:48:06 Z
 Email to SMS trick, enhanced
Leave it to my boss to come up with another cool online sourcing discovery. Shally referenced six of the top US mobile service providers in his trick, but if you wanted to send an email in order to SMS text message someone who is NOT subscribed to one of those 6, then what do you do?
It inspired me to look a little deeper, and I'm happy to say I've discovered a couple of enhancements to Shally's nevertheless nifty post:
Why stop at 6 when you can add any of the 100 largest mobile phone services (all with equivalents to the email/phone format used in Shally's piece) and bring your likely delivery percentage to near 100%?
A pain to set 100 providers in your bcc: field, you say? Well, it is solvable with a bookmarklet that prompts you once for the mobile phone number and inserts it into every mobile provider's format, spitting out the set of emails which you can simply paste into your bcc: field (you're going to have to ping me to get that freebie!).
Ok, there is a potentially better way: Use the free service Teleflip and you don?t have to remember any of these (at least not the North American ones, which Teleflit supports). Teleflip is described here but, in short, if you know the mobile tel #, that?s all you need to get your email auto-forwarded as an SMS text message, regardless of the intended recipient's provider.
The only catch is that Teleflip doesn?t want people using their service to spam. Spam accusations aside (and I think one of Shally's comments below his post responding to that accusation was solid), I think this is worth using judiciously. But Teleflip claims to have a "One Strike - You're Out!" policy to block abusers from overusing their system.
cybersleuthing, Internet Recruiting
- Mon, 17 Apr 2006 22:06:52 Z
 Sourcing tools that may be evil?
My recruitment sourcing colleague Phillip Chen posted a provocative response to a post about Jigsaw being "evil" on his interesting blog, Beyond HR.
I agree with one of the commenters on the original post, which is that this is work contact info, not home info (Jigsaw doesn't accept names with hotmail, yahoo, gmail, aol, comcast or other personal email-dominated domains), and telemarketers can (and do) get those lists easily enough from various sources, some of which the commenter listed.
The main reason Jigsaw has so many up in arms over privacy issues is because it got so big so fast. And that's because they've incented people to add to their repository.
Phillip's post asked for suggestions of other "evil" products. Under these criteria, you could argue that Argali is analogously enabling recruiters to find candidates' home contact information much easier/faster than they otherwise would, since it aggregates the results of several national white pages directories online, and lowers the barriers because it's free (in the ad-supported version).
But if you think those products are evil, then you should be really upset over ZoomInfo, since that gathers contact info as well as profiles about people -- not much short of a resume in many cases. Indeed, all the spider/robot programs out there that let recruiters gather resumes and contact info on industry professionals would be evil. However, in the case of publicly-posted resumes, it would seem at least those people do want to be discovered.
Unfortunately, most people don't realize they reveal far too much about themselves in a resume, and that data can be used by criminals, stalkers, etc. Some job-seeker consultants have rightly argued that all you need on your resume in terms of contact info is a cellphone and an anonymously-named email address, and even company names can be replaced by industry name and company size bracket. That lets recruiters evaluate and contact you just fine, but without a name, address, etc., it makes it hard to link you to other public data that could lead to improprieties.
I'm not making light of privacy issues, but there are bigger fish to fry than Jigsaw. And all of these sites are probably in most recruiting sourcers' arsenals.
cybersleuthing, Internet Recruiting - Fri, 07 Apr 2006 02:25:57 Z
 Corporate employee directories as a sourcing tool
Q: Are you aware of any companies that gather and sell corporate employee phone directories?
A: Sure, but almost all their lists are so dated that it's not really worth it (almost all of what's on the market is well over a year old). This fact, along with all the free data tools for corporate contact info on the Internet now ( Jigsaw, ZoomInfo (yes, they have a free version), all the social networking portals and, of course, targeted Boolean searches on the open Internet itself), helps explain why the internal corporate phone directory resale industry isn't in growth mode anymore. There is no substitute for good sourcing (especially primary sourcing phone calls) to validate names, titles, phones, etc.
But if you don't have the time to do this, nor a budget to outsource the name-gen, and if relatively new lists exist for your target companies, the vendors I know (and this was in my pre-Microsoft career) who will tell you outright (if asked, so do so) what date each particular company list was acquired, what division(s)/location(s) are covered in each list, and what data fields are in each list are Corporate Sales Leads, Elusive Leads and MGroup. This, at least, lets you more objectively judge the potential value before you buy.
Note: Before I get tons of accusatory mail and/or requests for vendor updates, let me again say that I am not advocating the aforementioned vendors over others, nor even in using this tactic as long as there are sourcers in this world (if the latter wasn't clear from my first sentence). So to vendors or anyone with good experience with such vendors, feel free to ping me (I'm an open-minded guy), but don't expect me to update this post or any public lists by plugging your contact info. Thanks.
- Sun, 19 Mar 2006 13:16:07 Z
 How to source any kind of candidate resume or CV with the core Boolean string template
After all the response to my last blog post, and then receiving the question below, I figured it was time to step back and share how to create a solid Boolean search string to find candidates.
Q: I'm looking for environmental and geotechnical engineers in several locations - any thoughts on potential sourcing strategies?
A: I don't have many specific resource sites to start you off, but the general guidelines for Internet sourcing would apply:
- get a list of engineering companies that compete with your client. That becomes one OR clause in your boolean string, i.e., (company1 OR company2 OR ...)
- find the right job titles (don't forget synonyms used by other companies -- search a job aggregator like Indeed or SimplyHired to find them quickly) and make that another clause, i.e., ("job title1" OR "job title2" OR ...)
- add certifications or other unique terms for these individuals, i.e., (acronym1 OR acronym2 OR "group name1" OR "group name2" OR ...)
- if relo is out of the question, add another clause for locations -- this example is for Connecticut (203 OR 860 OR ", ct" OR ...)
- finally, to insure you get candidate resumes and bios, rather than job postings, make sure to start your string with the keyword resume and end it with -candidate -eoe -opening -post -preferred -reply -send -submit -your
Remember to type AND (with a space on either side) in between each parenthetical clause in your string (see list search example below). Some sites don't need it, but it won't hurt. Some folks prefer (inurl:resume OR intitle:resume) rather than resume to start the string, but that eliminates too many good results. However, if you're primarily a phone sourcer, that may well be enough to get you started.
Two notes on above:
- Your complete search string will likely exceed the length allowed by any given search engine, so you will need to break it up into multiple strings (e.g., just do one location or a smaller subset of competitors to start) -- which is fine and expected. And remember to use at least these three sites -- MSN, Yahoo!, Google, etc. -- because the overlap in results is surprisingly low (as my last blog post indicated).
- Special command syntax varies between search engines, so it may be title: rather than intitle:, for example. Unlike the aforementioned optional AND, how you type these commands matters, so definitely check the Advanced search help page on that search engine.
Another high-percentage sourcing approach is to find lists of people who belong to appropriate industry groups, lists, user groups, forums, etc., or attend relevant conferences. This won't get you resumes, but it will give you a lot of relevant contact info. The general format is:
(attendee OR board OR chapter OR conference OR list OR member OR meeting OR minutes OR roster OR speaker) AND ("group name1" OR "user group2" OR "conference name3" OR ...)
If you have a good spider or robot application, paired with a multi-contact parsing tool, you should be able to generate those results quickly and turn them into lists that you can use to do a targeted email campaign (remember to allow opt-out and follow all other CAN-SPAM rules).
And, of course, all of the above should result in quite a few phone numbers. Phone sourcing may yield even better results in stage 2 of this kind of effort.
Blogs are another arena that would deliver good results for you, but I'll have to save that for another day when I have more time!
cybersleuthing, internet recruiting - Thu, 02 Mar 2006 13:51:09 Z
 Why do some Boolean search strings find resumes AND NOT others?
Q: I really don't understand how to write Boolean search strings? I have a Google Cheat Sheet and I still don't get it. Can anyone do a short tutorial on why certain terms work?
A: The short answer on why certain search terms work is that you are trying to sift out the many job postings that normally appear in your results when you search for "resume", so that just (mostly) resumes remain.
The following contribution by your colleague is good in that by using "present", it seeks people who put, e.g., "2003 - present" as their most recent job on a chronological-format resume. The NOT terms are ones typically found on job postings ("OUR company seeks the best...", "Seeking a change in YOUR career", etc.):
resume present -we -your -our -us
However, it's problematic if you're looking for international or less self-centered people. Consider resumes with these lines: "OUR team developed the award-winning, patented...", "I frequently PRESENT training classes at industry conferences...", "I worked for the US affiliate of a Dutch multinational". In all these (and similar) cases, that search string won't find the resumes.
Other common terms on job postings and not on resumes, which I usually find safer to eliminate irrelevant (non-resume) results, can be treated similarly. Try this string (there are other terms, such as "opportunities" but that's dangerous because it's often in a resume's OBJECTIVE statement):
resume -candidate -eoe -opening -post -preferred -reply -send -submit
Obviously, insert your search terms (skills, geographies, job functions, etc.) between resume and the NOT terms.
The conclusion is that no single search string does the job. You need to try at least a few variations. The time investment up front is worth it in the long run, because the good news is that you can save the effective strings as alerts (Google) or RSS feeds (MSN) so the results can keep coming to you without additional work.
Another takeaway is that no single search engine does the job. You would be amazed how low a percentage of results overlap between search engines for the same string! Try it on Dogpile or Thumbshots and see for yourself.
Of course, none of the above considers the special commands unique to each search engine (these vary between Google, MSN and Yahoo!). If you aren't utilizing things like ~ (the tilde), contains:, link:, site:, title:, url:, etc., then you are definitely short-changing your results. But that's a topic for another time!
Note: This question was originally submitted through the Recruiters & Sourcers Unleashed list.
Cybersleuthing, Internet Recruiting - Wed, 01 Mar 2006 13:11:27 Z
 Metatags advantages of Windows Desktop Search over Google, etc.
Though this rationale for going with Windows Desktop Search over Google's was geared to educators, I think it could apply equally well to recruiters who don't have an applicant tracking system or other database that lets them pull up resumes by specific field values. This would allow you to categorize resumes you've received by skills, past company names, etc. If you're already storing your resumes as file attachments to Outlook contact records, then you could be using the fields within Outlook to do the same thing. However, the ability to search metatags (both standard keywords tags and custom tags) is a nifty advantage of WDS.
But don't feel limited to resumes (especially you research-oriented sourcers): If you have any files where having special terms in metatags would be helpful for later search, start using the fields within the file properties - even images let you store caption data as searchable metatags (and it doesn't even require uploading the images to one of those tagging site!).
P.S. For the lighter side of tagging, check out a hysterical application of it, called reality tagging.
cybersleuthing, Internet recruiting - Wed, 22 Feb 2006 02:46:46 Z
 Is increased data protection making Internet recruiting research less valuable?
Q: As more privacy laws emerge, companies getting stronger firewalls, have you found that searching on the Internet becomes harder? I had a conversation with a well-known CyberSleuth noting that 7 years ago, a simple Boolean string would yield resumes galore, but no more. Even getting access to articles seems harder unless one has a password. Could it eventually get virtually impossible to retrieve or access information in the future?
A: Interesting question. Resumes and other insider data were definitely easier to get off the 'Net in the dotcom days. (Remember how many employee directories were just waiting in plain sight?) Corporate awareness of this (including technology responses from vendors, and better internal data protection practices) has led to the current state of affairs. But data is still plentiful, even for us ethical searchers who don't hack! It's a combination of exponentially more data being generated overall, plus comments on such data, rumors, etc., appearing in forums, lists, blogs, etc. (both types are good CI sources). Knowing how to search those will continue to have a big payoff for the forseeable future. But it will take more patience, and in some cases, you might decide you need to jump to phone sourcing sooner than you otherwise might have, which is usually where you get the biggest CI payoff, anyway. The old methods have lasted for a reason.
However, before you give up your Internet sourcing time and ongoing training budget, realize that new and ever-improving tools and creative ways to search will also allow you to find what seems to no longer be available. One simple example of something that should be in your toolbag is Wayback (they even give you a bookmarklet for it there now -- hopefully the savvy among you who want to be more productive are already using bookmarklets!), which lets you find the cached version of pages the creator no longer hosts on the 'Net. (Wayback doesn't have everything, but it's surprisingly comprehensive for a free service.) Old cached data is also an underpromoted value-add of subscription services like ZoomInfo.
P.S. As for logins making it harder to access articles, I say - go register! Most news research sites offer a free trial period login. If it turns out to be something you're going to use repeatedly, it should be a justifiable business expense to your boss.
FYI, this question was originally submitted via the Sourcers Unleashed list.
cybersleuthing, Internet Recruiting - Fri, 20 Jan 2006 07:21:28 Z
 Recruiting CI to analyze job trends for certain skills and companies enhanced by Indeed's year-long trend graphs
Q: When I do competitive intelligence-focused recruiting research, I like to know how a particular type of job is trending in terms of increasing/decreasing demand of relevant skills, who's hiring them, etc. What's the best way to do this? Any new tools out there to help?
A: At a minimum, you definitely want to be using the job posting aggregator sites (e.g., Indeed, Just-Posted, RSSJobs, SimplyHired). Most of these let you search by keywords (can input skills, company names, etc.) and locations to see who's hiring, for what, and where! For example, you could type eclipsys analyst within 50 miles of San Jose, CA to see who's hiring analysts with knowledge of Eclipsys software in the Bay Area. The only danger in this example is that your keyword is both a skill term and a company name (comes up often, I'm afraid), so if your search includes a geography where the company itself is located, their own postings will get mixed in, which can skew your results (unless you're actually looking for that company's posting activity, in which case, it's helpful). In this case, since Eclipsys is based near Boston, it doesn't skew our results. In fact, if the company is fairly small but its eponymous product is widely used, the skew factor is negligible even if you omit the geographic search criterion.
A side benefit of analyzing others' job postings is that it helps sourcers by giving you new keywords and acronyms to search by, ideas for branding and terminology to pass to your recruitment marketing team to make your own related job postings better, etc.
But you can discern job posting trends more easily now, thanks to something just launched by Indeed.com called JobTrends. Utilizing the 35 million-plus jobs that the site indexed in 2005, it shows a line graph of all job postings containing your search terms over the last 12 months. So, if you enter a search query like the one above (eclipsys, analyst), you quickly see there was a hiring spike in June 2005. Nifty stuff, especially for CI folks whose presentations to management always look better with a few embedded graphs!
Are you using job aggregation analysis in your recruiting/sourcing work? Comment about it here, and I'll be happy to do a follow-up post of best-practice examples (names removed to protect the guilty).
cybersleuthing, Internet Recruiting - Wed, 11 Jan 2006 19:25:59 Z
 How to find hot candidates using blogs; BlogPulse.com facilitates tracking of CI, recruiting prospects and yourself via RSS
Q: Is there a good/easy way to find out what candidates are hot in a given industry niche? These people don't usually have resumes floating around, but I suspect they're talking (and being talked about) in blogs.
A: Right you are! Hopefully you use RSS to track your search results as well as read people's blogs. An increasing number of major and niche search engines now have an RSS feed button on their results pages which, if you add that URL to your newsreader, will keep sending you matching results. Don't depend on remembering to run searches every day, because you won't, and you'll miss things. It's like the resume agent emails that the major job boards have had for years, except now you get results from the wide-open Internet, and not just of resumes. Put a Boolean search string together using unique skill keywords and their synonyms, product and company names, etc., and the names will magically float to the top.
Let's do an example. Though this isn't the only offering in this space, here's how BlogPulse works when you're looking for competitive intelligence or info on a person specifically. Created by Intelliseek (one of the pioneering deep web search tool vendors), BlogPulse lets you combine, say, an RSS search results feed on your name, links to your website and links to your blog (though you could substitute the aforementioned kinds of industry terms if you didn't have a particular name to search on). Here's me, as an example:
"Glenn Gutmacher" OR link:http://www.recruiting-online.com OR link:http://spaces.msn.com/members/recruiting-online
Useful results, but here's how sites like BlogPulse take it up a notch: On the results page, click "Trend results" to see how the popularity is increasing or decreasing over time (default shows last 6 months) in a graph format. BlogPulse's other tools show potential, but don't have critical mass yet, except maybe if you're, say, in executive search and like to snatch luminaries: In BlogPulse Profiles, input the person's main blog URL to tell you things about the blogger and who's like him/her (based on similar text/posts). Assuming your results include a blog post that was the seed for an ongoing series of posts, click Conversation Tracker and you can follow the trail to other similar professionals who might be just the candidates you want.
I would love to hear comments from recruiters and sourcers on how they apply this kind of thing to particular people at competitors, names of products or divisions, etc., for the benefit of all (need not be using BlogPulse to do so).
cybersleuthing, Internet Recruiting - Wed, 11 Jan 2006 18:13:50 Z
 How do I get my recruiting website to rank high on search engines?
Q: My recruiting firm's website is being redesigned and I wanted to ask for your advice regarding metatags. Our designer wants a list of keywords to embed in the web pages. I know that you have extensive Internet search engine experience. Could you recommend a potential keyword list of search terms or be able to guide me to a site that would list the most commonly used search terms for people seeking the services of a contingency staffing firm?
A: Kudos to you for considering this important topic, which can have a great impact on your lead generation results for both potential customers and candidates.
First, a little background to put my answer in context: In the early days of the web, you could list the 25 or so words that you felt related to your product/service in the hidden part of the web page code (head section), and if anybody typed by one of those terms on a search engine, you'd likely be among the top results. As more e-marketers got savvy, this trick got overused and the major search engines responded by toughening the criteria to rank high. Then the tricks moved to invisible keywords in the body of the page (e.g., typing them in white text against a white background), and search engines continued to respond. Coming up with the best ways to rank high on search engines, known as Search engine optimization (SEO), is thus a moving target. It seems the top marketers are always a step ahead of the search engines (which is why they get paid big $ and why SEO books, consultants, seminars, etc., comprise a real industry now).
To answer your question, I hesitate to point you to one particular site, but some general rules for success are:
- Go to various top search engines (MSN, etc.) and type some terms you think your potential clients would use. In the search results, click the links to your competitors that rank high. Once on their homepages, view the source code (in your web browser, select View --> Source) and look near the top of the page for the keywords they use. Also note how those keywords are replicated in the normal body text of the regular, visible webpage itself. Once you've analyzed several sites this way, you can determine the right keywords for you. Again, it's just as important to have keywords in the visible body of your page as in hidden metatags.
- Another factor affecting rank is linking: How many sites (ideally ones of quality/high traffic) link to your site? For the moment, blog posts typically get a lot of search engine attention, so are you doing that regularly? If you can generate some buzz within key virtual communities (e.g., post insightful comments on the industry discussion boards where your target audience hangs out online), that will also drive traffic to you directly as well as enhance search engine rank over time.
- To go further, consider purchasing keywords that insure you're among the top search results when someone types that term/phrase. You should only have to pay when someone clicks on your result (known as "Pay Per Click") thus they are actually taken to your website, but some vendors also charge for the appearance (called an "impression") of your result -- which is wasted money, IMHO. There's much more to this (e.g., how to bid for keywords, etc.) but visit sites like Search Engine Watch and you'll learn a lot. Overture, now called Yahoo! Search Marketing, is one of the top PPC vendors, and for advice on SEO geared to HR/recruiting use specifically, visit sites like HRSEO.
It gets more complex in your case because you have two very different audiences to appeal to: customers/employers and candidates/job-seekers. This would necessitate having two very different sets of keywords, and possibly even two separate domain names. Or you may get better success by targeting a subgroup within one of those audiences (e.g., healthcare employers), which can also help you laser-target the sites that would link to/from you. I'd recommend appealing to one vital audience initially, and once you have some success, you can justify branching out.
Finally, don't forget to utilize other vehicles can drive people to your website: targeted email campaigns, offline marketing collateral, contests and incentive programs that require people visit your website to take advantage. It doesn't have to be high cost to work. There's a lot more to this topic, but if you're (or have someone in your office who is) motivated to delve in, the long-term rewards can be significant.
- Wed, 04 Jan 2006 13:51:00 Z
 How to find recruiters in Brazil (or other non-English speaking countries)
Q: I got a call from a friend seeking a contract recruiter in Brazil. Mexico may be OK, too. I tried my LinkedIn connections with a few matches but wondered if there is a better place to look. They don't want to use an agency.
A: The social networks are a good place to start asking. If your LinkedIn network isn't large, you won't see as many names. You can compensate by searching both for people in Brazil as well as people located anywhere with the keyword Brazil (or Brasil, as they spell it there) or the major cities (e.g., Sao Paolo) as an OR string, since they probably have some relevant connections. Speaking of networks, also post to the large recruiter mailing lists you subscribe to: you never know who might reply with something useful.
If you're going to search online to network, I recommend the professional associations. For locally-based groups, assume the best matches are in the native language. So I'd query your favorite search engine for keywords like Associacao Recrutamento Brasil as one Boolean string (without quotation marks, since you're not searching for the phrase), which gets you things like the Associacao Brasiliera de Recursos Humanos.
Don't fret too much about language: you can always use free translation services from Portuguese back to English (e.g., Babelfish) or it may be a built-in option when your search results are on a non-English domain, as any Brazilian site ending in .br would (e.g., click Translate link under any Google) when your search results are on a non-English domain (as any Brazilian site ending in .br would). Though they're all very rough translations, you'll understand enough to know if it's a site worth pursuing.
Alternatively, why not post a job on one of the larger Brazilian boards? (FYI, Monster isn't one of them.) A search engine query for (brasil OR brazil) "job board" gets you things like this international job boards directory page, listing several Brazilian job boards (and some for almoany other country) and some Brazilian job sites powered by ATS vendor HRsmart. Their Local De Trabalho site seems more promising in your case than the Sao Paulo University MBA job board since the former is a general board combining newspaper and online postings (FYI, HRsmart isn't the only ATS vendor that provides backend functionality for private label job boards, but one of their senior engineers is from Brazil, which probably explains their special attention down there.) Speaking of newspapers, you might want to post directly to the major Brazilian newspapers job sites.
Searching Mexico would be an analogous but different process, since that is a totally different location (another continent!) and language (Spanish). If you had picked a European country, I would have recommended OnRec as a starting resource. Good luck!
P.S. Another creative way to have revealed some of the relevant job boards would be to click the employment subcategory under Business on Alexa.com (a search engine that ranks sites based on popularity and relatedness to other sites), then switch language to Portuguese. Alexa's popularity data also determines job board rankings by diversity, international, etc., at TopJobSites.
cybersleuthing, Internet Recruiting - Wed, 21 Dec 2005 22:48:32 Z
 Tag searching is reaching critical mass for recruiters
Q: I keep hearing about tags on blogs. What are they, and how can they help in sourcing?
A: I tend not to talk about Internet recruiting techniques until they reach critical mass, because I want to make sure they're not fads and will be effective in most cases. But I guess blog tags have just about arrived, from a recruiting perspective, so here goes: Tags are keywords or phrases that people append to their blog posts to help people find related content. For example, if you wanted to find posts talking about virtualization, you could view everything tagged that way on the techie-oriented hub, Technorati. (There are even a few posts there tagged as Cybersleuthing or Internet Recruiting - FYI, letter case doesn't matter.)
But tagging is not limited to blog posts. People will often want to save and share their favorite sites with friends, a trend known as social bookmarking (if you click that term to learn more, it also illustrates another use of tags -- a wiki encyclopedia). Some services use tags as a way to let you search for particular shared bookmarks/favorites (e.g., this post explains how on Del.icio.us). Tags are increasingly being used to mark photos (e.g., Flickr, bought by Yahoo!, which also just bought Del.icio.us). On a related note, my Microsoft colleague, Jim Stroud, explains how new photo tagging entrant Riya, which uses face recognition technology, might be of recruiting value. I expect tagging will expand into audio and video (primarily through podcasts initially), but don't expect the tagging phenomenon to stop there!
So to succinctly answer your question, use tags if you want to find the blog posts, photos or other content online that relates to the topic you want to source, and you will likely find savvy people through the resulting links who you'll want as candidates and/or networking conduits to them.
P.S. My blog has been nominated for the first annual Recruiting blog awards. (There are many categories with some stellar entrants.) If you are so inclined, click the image to vote:  - Wed, 14 Dec 2005 15:17:12 Z

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